Senior Data Scientist, CRM & Personalization

News Corporation; Austin (TX); Hybrid; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical, Rx, dental, and vision

13 Paid Holidays

Flexible Time Off

401(k) with company match

Tuition Reimbursement

Life/wellbeing programs

Job summary

Realtor.com is seeking a Senior Data Scientist for CRM Marketing in Austin, TX to lead data-driven CRM strategies for Seller and Owner verticals. You will apply advanced analytics to optimize campaigns, personalize customer experiences, and enhance lead generation across business lines.

You will develop segmentation models, measure campaign impact with KPIs, and collaborate with Data Eng/IT to ensure data quality and accessible infrastructure while partnering with Marketing to deliver tailored

Qualifications

• Bachelor's or Master's degree in a quantitative field such as Data Science, Statistics, Mathematics, Computer Science, Economics, or a related area.
• 5 years of related experience, with 2+ years as a Data Scientist, preferably with a focus on marketing analytics or CRM.
• Proven experience in developing and implementing data-driven marketing strategies, including segmentation, targeting, and personalization.
• Strong proficiency in statistical modeling, machine learning techniques (e.g., regression, classification, clustering), and data mining.
• Experience with CRM platforms (e.g., Cordial, Braze) and marketing automation tools.
• Excellent SQL skills and experience working with large datasets.
• Proficiency in programming languages commonly used for data analysis (e.g., Python, R).
• Strong data visualization skills and experience with tools such as Tableau or Power BI.
• Excellent communication and presentation skills, with the ability to explain complex technical concepts to non-technical audiences.
• Strong problem-solving and analytical skills with a demonstrated ability to translate data into actionable business insights.

Responsibilities

• Develop and implement data-driven CRM marketing strategies including segmentation, targeting, and personalization initiatives.
• Map and analyze the customer journey for sellers/owners identifying key touchpoints and opportunities for optimization through CRM interventions.
• Build sophisticated segmentation models to identify and target potential audiences for specific seller/owner projects based on various data sources.
• Design and execute personalized communication strategies and campaigns for consumers in both the Seller and Owner sectors.
• Collaborate on the integration of CRM data with other relevant platforms to create a holistic view of the customer.
• Establish KPIs and develop analytical frameworks to measure the effectiveness of CRM marketing campaigns across both business units, providing actionable insights for optimization.
• Conduct in-depth analysis of consumer data to identify trends, patterns, and opportunities for improved engagement, retention, and cross‑selling (where applicable).
• Communicate complex analytical findings and recommendations clearly and effectively to both technical and non-technical stakeholders.
• Stay abreast of the latest trends and technologies in data science, CRM marketing, and the real estate industry.
• Collaborate with Data Engineering and IT teams to ensure data quality, accessibility, and the development of necessary data infrastructure.
• Partner with Marketing Managers to understand their specific needs and develop tailored analytical solutions.

Education

Bachelor's or Master's degree in a quantitative field such as Data Science, Statistics, Mathematics, Computer Science, Economics, or a related area

Tools

Python

R

SQL

Tableau

Power BI

Cordial

Braze

Job description

Recognized as the No. 1 site trusted by real estate professionals, Realtor.com® has been at the forefront of online real estate for over 25 years, connecting buyers, sellers, and renters with trusted insights and expert guidance to find their perfect home. Through its robust suite of tools, Realtor.com® not only makes a significant impact on the real estate industry at large, but for consumers, navigating the biggest purchase they will make in their life, by providing a user experience that is easy to use, easy to understand, and most of all, easy to make decisions.

Join us on our mission to empower more people to find their way home by breaking barriers to entry, making the right connections, and building confidence through expert guidance.

The Senior Data Scientist, CRM Marketing, will be a key driver of data-informed customer relationship management strategies focusing on the Seller and Owner verticals. This role will leverage advanced analytical techniques to understand customer behavior, optimize marketing campaigns, personalize customer experiences, enhance lead generation and sales effectiveness, and ultimately contribute to increased customer engagement and revenue generation across both business lines. The ideal candidate will possess a strong analytical background, excellent communication skills, and a passion for leveraging data to solve complex business challenges in a dynamic real estate environment.

What You’ll Do

• Develop and implement data-driven CRM marketing strategies including segmentation, targeting, and personalization initiatives.
• Map and analyze the customer journey for sellers/owners identifying key touchpoints and opportunities for optimization through CRM interventions.
• Build sophisticated segmentation models to identify and target potential audiences for specific seller/owner projects based on various data sources.
• Design and execute personalized communication strategies and campaigns for consumers in both the Seller and Owner sectors.
• Collaborate on the integration of CRM data with other relevant platforms to create a holistic view of the customer.
• Establish KPIs and develop analytical frameworks to measure the effectiveness of CRM marketing campaigns across both business units, providing actionable insights for optimization.
• Conduct in-depth analysis of consumer data to identify trends, patterns, and opportunities for improved engagement, retention, and cross‑selling (where applicable).
• Communicate complex analytical findings and recommendations clearly and effectively to both technical and non-technical stakeholders.
• Stay abreast of the latest trends and technologies in data science, CRM marketing, and the real estate industry.
• Collaborate with Data Engineering and IT teams to ensure data quality, accessibility, and the development of necessary data infrastructure.
• Partner with Marketing Managers to understand their specific needs and develop tailored analytical solutions.

What You’ll Bring

• Bachelor's or Master's degree in a quantitative field such as Data Science, Statistics, Mathematics, Computer Science, Economics, or a related area.
• 5 years of related experience, with 2+ years as a Data Scientist, preferably with a focus on marketing analytics or CRM.
• Proven experience in developing and implementing data-driven marketing strategies, including segmentation, targeting, and personalization.
• Strong proficiency in statistical modeling, machine learning techniques (e.g., regression, classification, clustering), and data mining.
• Experience with CRM platforms (e.g., Cordial, Braze) and marketing automation tools.
• Excellent SQL skills and experience working with large datasets.
• Proficiency in programming languages commonly used for data analysis (e.g., Python, R).
• Strong data visualization skills and experience with tools such as Tableau or Power BI.
• Excellent communication and presentation skills, with the ability to explain complex technical concepts to non-technical audiences.
• Strong problem-solving and analytical skills with a demonstrated ability to translate data into actionable business insights.
• Ability to work independently and collaboratively in a fast-paced environment.
• Experience in the real estate industry (Rental or New Construction) is a plus.
• Familiarity with the new homebuyer journey and related data sources is a significant advantage.

How We Work

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

How We Reward You

Realtor.com is committed to investing in the health and wellbeing of our employees and their families. Our benefits programs include, but are not limited to:

• Inclusive and Competitive medical, Rx, dental, and vision coverage
• Family forming benefits
• 13 Paid Holidays
• Flexible Time Off
• 8 hours of paid Volunteer Time off
• Immediate eligibility into Company 401(k) plan with 3.5% company match
• Tuition Reimbursement program for degreed and non-degreed programs
• 1:1 personalized Financial Planning Sessions
• Student Debt Retirement Savings Match program
• Free snacks and refreshments in each office location

Do the best work of your life at Realtor.com®

Here, you’ll partner with a diverse team of experts as you use leading-edge tech to empower everyone to meet a crucial goal: finding their way home. And you’ll find your way home too. At Realtor.com®, you’ll bring your full self to work as you innovate with speed, serve our consumers, and champion your teammates. In return, we’ll provide you with a warm, welcoming, and inclusive culture; intellectual challenges; and the development opportunities you need to grow.

Diversity is important to us, therefore, Realtor.com® is an Equal Opportunity Employer regardless of age, color, national origin, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, marital status, status as a disabled veteran and/or veteran of the Vietnam Era or any other characteristic protected by federal, state or local law. In addition, Realtor.com® will provide reasonable accommodations for otherwise qualified disabled individuals.