Senior Data Analytics Lead – Marketing Insights (Onsite, Plano)

WCL Group; Plano (TX); Presencial; USD 73.000 - 104.000; Jornada completa

Descripción de la vacante

Samsung is seeking a data analytics professional to drive analytics and measurement for its digital marketing and personalization efforts, collaborating across Marketing, Demand Generation, Samsung.com, Platform, Data Science, Engineering, and Project Management to deliver data-driven insights.

Reporting to the Director of Digital Analytics, you will build dashboards, guide A/B testing, and develop KPIs to optimize marketing campaigns and customer engagement.

Formación

• Bachelor's degree in a quantitative field (Mathematics, Engineering, Operations Research, Statistics, etc.).
• 5+ years of hands-on experience in Data Analytics or related roles such as Quantitative Marketing or Operations Research.
• 3+ years of experience in data manipulation using SQL.
• 2+ years of experience with the design, execution, and measurement of A/B tests.
• 3+ years of experience building data visualizations using tools like Tableau.
• 2+ years of experience with statistical analysis and predictive modeling using tools such as R, STATA, SAS, or Python.
• Experience in an eCommerce and/or digital marketing environment.
• Succinct, proactive communication skills, with the ability to translate data analytics into business solutions.
• Proven experience managing multiple tasks simultaneously while meeting deadlines.
• Comfortable working with people across a broad range of backgrounds, from highly technical to marketing to sales/business.
• Quantitative background (preferred).
• Marketing background (preferred).

Responsabilidades

• Drive strategic analysis and deep dives to share with senior leadership, and build and maintain reporting dashboards that track the performance of marketing and personalization efforts.
• Continually evolve analytics processes and tools, incorporating new data sources to improve understanding of the Samsung business and customers.
• Collaborate with the BI team to build reporting solutions using Tableau, SQL, and other data‑warehousing and BI technologies.
• Collaborate with stakeholders to understand business problems and provide data insights that inform business decisions.
• Drive customer insights that help marketing reach the right customer with the right product, at the right time, and with the right message.
• Build relevant KPIs to monitor the effectiveness of the Company’s marketing campaigns and personalization efforts.
• Own the A/B testing framework to determine the optimal option for the customer, comparing programs to highlight what is working versus what is not.
• Analyze and develop data to help the business pivot and create new offerings and campaigns.
• Identify and quantify high‑value customer actions that drive increased engagement and downstream spend.
• Drive alignment with Marketing, Demand Generation, and Product teams on prioritizing campaigns and incentives that unlock maximum value for the Company.

Conocimientos

SQL

Excel

Data analytics

A/B testing

Tableau

Predictive modeling

Python/R/SAS

Digital marketing

Communication

Cross-functional collaboration

Quantitative background

Marketing experience

Educación

Bachelor's degree in a quantitative field

Herramientas

Tableau

Python

R

SAS

Stata

Descripción del empleo

Samsung is seeking a data analytics professional to drive analytics and measurement for its digital marketing and personalization efforts, collaborating across Marketing, Demand Generation, Samsung.com, Platform, Data Science, Engineering, and Project Management to deliver data-driven insights.

Reporting to the Director of Digital Analytics, you will build dashboards, guide A/B testing, and develop KPIs to optimize marketing campaigns and customer engagement.