Senior Data Analyst – CRM & Digital Analytics (Hybrid)

Cheil North America; Plano (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Cheil North America in Plano, Texas, is seeking a Senior Data Analyst for CRM & Digital Analytics. The role turns Samsung Mobile customer data into actionable CRM strategies, owning lifecycle insights, propensity modelling, and performance forecasting.

You will lead digital analytics across email, push, on-site behavior, and paid media, unifying CRM data with GA4, Adobe Analytics, and SEMrush signals to inform targeting and messaging. Collaboration with Strategy Lead is essential.

Qualifications

• 6+ years in marketing analytics or data science with multi-source data experience.
• Advanced Python and SQL.
• Hands-on experience with at least one enterprise CRM platform (Adobe Campaign, SFMC or Braze).
• Strong hands-on experience with Adobe Analytics and Google Analytics (GA4) including campaign tracking.
• Experience analyzing search behavior (Google Search Console, SEMrush).
• Experience with social listening tools (Brandwatch, Sprinklr, Talkwalker).
• Experience integrating CRM and onsite data for campaigns.
• Proficiency in Tableau or similar BI tools.

Responsibilities

• Own lifecycle analysis and audience insights for CRM.
• Develop propensity models and segmentation strategies.
• Forecast campaign performance and KPI targets pre-launch.
• Lead cross-channel analytics across email, push, SMS and app channels.
• Define tracking standards (CID/UTM) and validate in analytics platforms.
• Combine CRM, onsite, search, social and paid data for integrated reporting.

Skills

Python

SQL

Adobe Analytics

GA4

Adobe Campaign

Salesforce Marketing Cloud

Braze

Tableau

Experiment design

Data storytelling

Tools

Brandwatch

Sprinklr

Talkwalker

Google Search Console

SEMrush

Job description

Cheil North America in Plano, Texas, is seeking a Senior Data Analyst for CRM & Digital Analytics. The role turns Samsung Mobile customer data into actionable CRM strategies, owning lifecycle insights, propensity modelling, and performance forecasting.

You will lead digital analytics across email, push, on-site behavior, and paid media, unifying CRM data with GA4, Adobe Analytics, and SEMrush signals to inform targeting and messaging. Collaboration with Strategy Lead is essential.