Senior Data Analyst, CRM & Digital Analytics (Hybrid Plano)

Cheil; Plano (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Cheil in Plano, TX seeks a Senior Data Analyst, CRM & Digital Analytics to turn Samsung mobile data into actionable CRM insights. You will own lifecycle analysis, propensity modeling, and cross-channel analytics, partnering with Strategy Lead to guide performance for campaigns and programs.

The role requires strong Python/SQL, Adobe Analytics and GA4, plus hands-on experience with CRM platforms and BI tools. Hybrid schedule in Plano offered.

Qualifications

• 6+ years in marketing analytics or data science with analysis experience across CRM, onsite, search, social and paid media.
• Advanced Python and SQL with hands-on experience building propensity or churn models.
• Hands-on experience with at least one enterprise CRM platform such as Adobe Campaign, Salesforce Marketing Cloud or Braze.
• Strong hands-on experience with Adobe Analytics and Google Analytics (GA4), including campaign tracking (UTM/CID) and CRM-to-onsite journey analysis.
• Experience analyzing customer search behavior with Google Search Console, SEMrush or similar tools.
• Experience analyzing customer social response with social listening tools such as Brandwatch, Sprinklr or Talkwalker.
• Experience analyzing paid media data and combining it with CRM and onsite data for integrated campaign analysis.
• Proficiency in Tableau or similar BI tools.
• Solid grounding in experiment design and statistics.
• Ability to translate analysis into clear recommendations for strategists and senior clients.
• Experience with an enterprise customer data platform (CDP) is a plus.
• Must be able to work the hybrid schedule at the agency in Plano, Texas.

Responsibilities

• Lifecycle and customer insight: Analyze the customer lifecycle to find growth, upgrade and retention opportunities.
• Propensity modelling and segmentation: Build and maintain propensity models for retention, churn and switching.
• Forecasting and performance insight: Forecast campaign performance and set KPI targets before launch.
• Digital and cross-channel analytics: Own measurement framework across email, push, RCS/SMS and Shop App push, validate tracking in Adobe Analytics.
• Creative performance and AI: Guide analysis of CRM creative taxonomy and apply AI tools to speed up analysis and reporting.
• Lead post-campaign analysis and explain what worked and what to change next.
• Connect CRM engagement with onsite behavior to measure full journey from message to purchase.

Skills

Python

SQL

Propensity modeling

CRM analytics

Adobe Analytics

Google Analytics (GA4)

Campaign tracking (UTM/CID)

Tableau

Experiment design & statistics

Insights communication

Tools

Adobe Campaign

Salesforce Marketing Cloud

Braze

Adobe Analytics

Google Analytics (GA4)

Tableau

Brandwatch

Sprinklr

Talkwalker

SEMrush

Google Search Console

Job description

Cheil in Plano, TX seeks a Senior Data Analyst, CRM & Digital Analytics to turn Samsung mobile data into actionable CRM insights. You will own lifecycle analysis, propensity modeling, and cross-channel analytics, partnering with Strategy Lead to guide performance for campaigns and programs.

The role requires strong Python/SQL, Adobe Analytics and GA4, plus hands-on experience with CRM platforms and BI tools. Hybrid schedule in Plano offered.