Senior Data Analyst-Financial Marketing Data

Vaco by Highspring

United States

On-site

USD 96,432 - 103,320

Full time

14 days+

Application generator

An application made for this job — a tailored resume and cover letter that speak straight to the posting.

Get past ATS filters

Job summary

A leading recruitment firm is seeking a Senior Data Analyst with over 15 years of experience in data analysis and marketing data initiatives. The role demands advanced SQL skills and offers the chance to drive insights for customer segmentation and campaign targeting. Ideal candidates will thrive in fast-paced environments and have a background in financial services. This is a contract position located in the United States.

Qualifications

15+ years total experience in Data Analysis, Warehousing, and Analytics.
5+ years focused experience with marketing data in a financial institution.
Expertise in SQL, PL/SQL, data modeling, and data integration.

Responsibilities

Lead design and delivery of datasets for marketing campaigns.
Translate business requirements into SQL queries and data models.
Collaborate with marketing and IT teams to optimize reporting.

Skills

SQL

PL/SQL

Data Analysis

Data Warehousing

Customer Segmentation

Google Analytics

Data Integration

Data Governance

Tableau

Power BI

Tools

CRM systems

Data visualization platforms

Job description

This range is provided by Vaco by Highspring. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$70.00/hr - $75.00/hr

Direct message the job poster from Vaco by Highspring

Unable to partner with 3rd party vendors (Corp-to-Corp/C2C) for this opportunity. We are unable to sponsor at this time. Relocation assistance is not provided.

Overview

Our client, a leading institution in the banking and financial services sector, is seeking an accomplished Senior Data Analyst with deep expertise in marketing data and analytics. The ideal candidate will bring 15+ years of experience in data analysis and data warehousing, including 5+ years supporting marketing data initiatives within a bank or large financial institution.

This role requires advanced technical skills in SQL and PL/SQL, the ability to interpret complex business requirements, and translate them into data-driven insights and solutions that power marketing effectiveness, customer segmentation, campaign targeting, and strategic decision-making.

If you are passionate about turning raw data into actionable marketing intelligence—and thrive in an Agile, fast-paced, high-stakes environment—this role is for you.

Key Responsibilities

Lead the design, analysis, and delivery of complex datasets to support marketing campaigns, CRM initiatives, and digital analytics (Google Analytics, etc.).
Translate business requirements into efficient SQL queries, PL/SQL scripts, and data models to deliver insights.
Collaborate with marketing, product, analytics, and IT teams to understand data needs and optimize reporting.
Analyze large-scale datasets from data warehouses and external platforms to derive customer and campaign insights.
Perform data profiling, cleansing, validation, and mapping to ensure data quality and alignment with business goals.
Support the governance and documentation of business processes and data dictionaries related to marketing analytics.
Contribute to data integration and data flow design across internal systems and marketing tools.
Present findings and recommendations to technical and non-technical stakeholders, including executive leadership.
Lead or support multiple workstreams using Agile and Waterfall methodologies.
Mentor junior analysts and contribute to best practices in data analysis and marketing data strategy.

Qualifications

15+ years of total experience in Data Analysis, Data Warehousing, and Data Analytics.
5+ years of focused experience with marketing data within a bank or large-scale financial institution.
Expertise in SQL, PL/SQL, data modeling, data integration, and enterprise data warehouse (EDW) environments.
Strong familiarity with CRM systems and web analytics tools (e.g., Google Analytics).
Deep understanding of data governance, data pipelines, and cross-functional data operations.
Prior experience working in Agile environments with JIRA, Scrum teams, or similar frameworks.
Demonstrated ability to lead data analysis projects independently from requirements to delivery.
Excellent written, verbal, and visual communication skills; able to present complex findings clearly and persuasively.
Experience with API integrations between data platforms and marketing tools.
Knowledge of customer segmentation, attribution models, and campaign performance metrics.
Background in financial services marketing, customer acquisition, or digital channel optimization.
Proficiency with tools like Tableau, Power BI, or similar visualization platforms is a plus.

Unable to partner with 3rd party vendors (Corp-to-Corp/C2C) for this opportunity. We are unable to sponsor at this time. Relocation assistance is not provided.

Seniority level