Senior Data Analyst, User Acquisition & Growth

Age of Learning, Inc.; Glendale (CA); On-site; USD 150,000 - 170,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Paid vacation

Paid holidays

Volunteer time

Job summary

Age of Learning, Inc. in California is seeking a proactive Senior Data Analyst to support the User Acquisition team. You will analyze channel performance, campaigns, audiences, creatives, and landing pages to optimize customer acquisition and marketing efficiency.

You will develop, maintain, and enhance Lifetime Value models and apply attribution, CAC, payback, and ROAS analyses to guide investment decisions. Collaboration with analytics partners is essential.

Qualifications

• 6+ years of experience in user-acquisition, growth, marketing, or data analytics.
• Bachelor’s or Master’s degree in a quantitative field.
• Strong experience analyzing paid search, paid social, display, affiliate, mobile, connected television, or similar channels.
• Experience developing LTV, CAC, payback period, and ROAS models.
• Experience with attribution, incrementality testing, or related marketing-measurement methods.
• Advanced SQL skills and experience with large datasets.
• Proficiency in Python or R for statistical analysis, modeling, automation, and visualization.
• Experience with BI tools such as Omni, Looker, or Tableau.
• Experience with Snowflake, Git, or dbt is a plus.
• Ability to work independently, manage multiple priorities, and communicate clearly.

Responsibilities

• Analyze acquisition performance across channels, campaigns, audiences, creatives, devices, and landing pages.
• Apply acquisition measurement frameworks (LTV, CAC, payback, ROAS) to guide investment.
• Measure marketing effectiveness with attribution, incrementality testing, and MMM support.
• Define KPIs for acquisition volume, efficiency, quality, and long-term value.
• Identify opportunities by detecting performance changes and communicating risks.
• Build self-service dashboards and automated reports for business partners.
• Collaborate with User Acquisition and Data Engineering to define requirements and models.
• Present insights with clear, actionable recommendations to technical and nontechnical stakeholders.

Skills

LTV modeling

CAC modeling

ROAS modeling

Attribution analysis

SQL

Python

R

BI tools

Snowflake

dbt

Git

Education

Bachelor’s or Master’s degree in a quantitative field

Tools

SQL

Python

R

Omni

Looker

Tableau

Snowflake

Git

dbt

Job description

Age of Learning, Inc. in California is seeking a proactive Senior Data Analyst to support the User Acquisition team. You will analyze channel performance, campaigns, audiences, creatives, and landing pages to optimize customer acquisition and marketing efficiency.

You will develop, maintain, and enhance Lifetime Value models and apply attribution, CAC, payback, and ROAS analyses to guide investment decisions. Collaboration with analytics partners is essential.