Senior Data Activation Lead – Paid Media & AI

Intuit Inc.; San Diego (CA); On-site; USD 191,000 - 259,000; Full time

Job summary

Intuit Inc. is seeking a senior leader to own the data activation strategy for paid media, shaping the data foundation for AI-driven, agentic media planning and buying.

You will partner with Marketing Futures to define data readiness, build testing strategies, and drive enablement across audiences, clean rooms, and platform integrations. You will lead a cross-functional team, prioritize data assets for iROI gains, and govern taxonomy in collaboration with agencies and data science.

Qualifications

• 10+ years of experience in paid media, marketing analytics, or data activation/martech.
• Deep working knowledge of digital measurement fundamentals: attribution modeling, lookback/cookie windows, marketing mix modeling (MMM), and incrementality testing.
• AI-mediated measurement landscape including signal loss, LLM-driven traffic, and privacy-first attribution.
• Experience designing AI-augmented workflows in a marketing data context (taxonomy QA, anomaly detection, reporting narratives, or campaign data validation).
• Hands-on experience with DSP/platform implementations, tagging (CM360), and data pipelines (Datorama, Fivetran, BigQuery).
• Track record of aligning cross-functional partners around data standards without escalation.
• Strong written and verbal communication; ability to simplify complex problems for technical and executive audiences.
• Experience with privacy-safe data collaboration tools (clean rooms, LiveRamp, Acxiom).
• Knowledge-sharing or enablement programs across a marketing org.
• Familiarity with GA4, SA360, or similar stacks.
• Bachelor's degree in marketing, analytics, statistics, or related field.

Responsibilities

• Co-own the agentic media data roadmap with Marketing Futures: define data readiness for agentic planning and buying, build testing strategies, enable capabilities.
• Drive the agentic media roadmap with a testing strategy for accelerating data enablement.
• Treat the data foundation as a product to improve iROI and media efficiency.
• Lead a Data Activation & Enablement team across audiences, marketing ops, AI integrations, and platform projects.
• Own the data activation strategy for paid media, tagging, attribution, and platform integrations feeding dashboards.
• Mobilize first-party data with media partners for targeting, planning and measurement.
• Partner with internal media teams and agencies on holistic targeting strategy and enable cross-campaign execution.
• Own tagging, tracking, and attribution feeding tools like Datorama, Tableau.
• Govern taxonomy with agencies and data science, MMM- and GA4-ready.
• Drive first-party data and clean-room strategy with partners like Acxiom, LiveRamp.
• Collaborate with Legal, GTM Technology, and Identity teams on signal pipelines (closed-won/SQL).
• Run cross-team learning to build data literacy across marketing.
• Manage vendor relationships and data enablement contracts.

Skills

Paid media

Marketing analytics

Data activation

Attribution modeling

MMM

AI-augmented workflows

Education

Bachelor's degree in marketing, analytics, statistics, or related field

Tools

CM360

Datorama

BigQuery

Fivetran

GA4

SA360

Job description

Intuit Inc. is seeking a senior leader to own the data activation strategy for paid media, shaping the data foundation for AI-driven, agentic media planning and buying.

You will partner with Marketing Futures to define data readiness, build testing strategies, and drive enablement across audiences, clean rooms, and platform integrations. You will lead a cross-functional team, prioritize data assets for iROI gains, and govern taxonomy in collaboration with agencies and data science.