Senior Media Data Activation & AI Enablement Lead

Intuit; San Diego (CA); On-site; USD 191,000 - 259,000; Full time

Job summary

Intuit is seeking a seasoned leader to head Data Activation & Enablement within the Paid Media & Search group in San Diego. You’ll architect data foundations powering AI-driven media strategies, focusing on first‑party data, measurement signals, and platform integrations to optimize planning and buying.

You’ll co-own roadmaps with Marketing Futures, drive data readiness, and manage a team handling audiences, clean rooms, and AI integrations while partnering with internal teams and agencies to

Qualifications

• 10+ years of experience in paid media, marketing analytics, or data activation/martech.
• Deep working knowledge of digital measurement fundamentals: attribution modeling, lookback/cookie windows, marketing mix modeling (MMM), and incrementality testing.
• You have a point of view on how measurement evolves in an AI-mediated discovery landscape, including signal loss, LLM-driven traffic, and privacy-first attribution.
• Demonstrated experience designing AI-augmented or agentic workflows in a marketing data context, e.g., building agents or automations that handle taxonomy QA, anomaly detection, reporting narratives, or campaign data validation.
• Hands-on experience with DSP/platform implementations, tagging (e.g., CM360), and data pipelines (e.g., Datorama, Fivetran, BigQuery, or equivalent).
• Track record of aligning cross-functional partners - agencies, legal, data science, engineering - around shared data standards without escalations.
• Strong written and verbal communication skills; comfortable simplifying complex measurement problems for both technical and executive audiences.
• Experience with privacy-safe data collaboration tools (clean rooms, LiveRamp, Acxiom, or similar).
• Background running knowledge-sharing or enablement programs across a marketing organization.
• Familiarity with GA4, SA360, or comparable measurement and reporting stacks.
• Bachelor's degree in marketing, analytics, statistics, or a related field, or equivalent practical experience.

Responsibilities

• Co-own the agentic media data roadmap with the Marketing Futures team: define data readiness for agentic planning and buying, build the testing strategy, and sequence enablement work.
• Work cross-functionally to drive the agentic media roadmap with a testing strategy for accelerating data enablement to activate agentic planning and buying capabilities.
• Treat the media data foundation as a product: identify signal quality improvements, faster feedback loops, or new data assets to improve iROI and media efficiency.
• Lead a Data Activation & Enablement team (audiences & clean rooms, marketing ops/tracking, AI integrations, and ad-hoc platform projects) — set priorities and roles as scope evolves.
• Own the data activation strategy for paid media, taxonomy, tagging, attribution logic, and platform integrations feeding downstream dashboards.
• Drive strategy to mobilize and activate first-party data with media partners and agencies for targeting, planning and measurement.
• Partner with internal media teams and agencies on holistic targeting strategy and enable execution across campaigns.
• Own the paid media data foundation - tagging, tracking implementation, and attribution logic feeding Datorama, Tableau, etc.
• Server as the data mapping owner with agency partners on taxonomy structure, country-hierarchy alignment, and channel definitions.
• Govern the GBSG media taxonomy with agencies and data science to stay MMM- and GA4-ready.
• Drive first-party data and clean-room strategy (e.g., Acxiom, LiveRamp) to extend audience value while ensuring privacy review.
• Collaborate with Legal, GTM Technology, and Identity teams to build signal pipelines (e.g., closed-won/SQL back into ad platforms).
• Run recurring cross-team learning sessions to boost data literacy across marketing.
• Manage vendor relationships and contract negotiations for data enablement.

Skills

Paid media analytics

Data activation

Cross-functional leadership

Measurement modeling

AI/LLM-enabled workflows

DSP/platform implementations

Tagging & attribution pipelines

Privacy-aware data collaboration

Clear communications

Marketing analytics strategy

Education

Bachelor's degree in marketing, analytics, statistics, or related field

Tools

CM360

Datorama

BigQuery

Fivetran

Tableau

GA4

SA360

LiveRamp

Acxiom

Job description

Intuit is seeking a seasoned leader to head Data Activation & Enablement within the Paid Media & Search group in San Diego. You’ll architect data foundations powering AI-driven media strategies, focusing on first‑party data, measurement signals, and platform integrations to optimize planning and buying.

You’ll co-own roadmaps with Marketing Futures, drive data readiness, and manage a team handling audiences, clean rooms, and AI integrations while partnering with internal teams and agencies to