Senior Manager, Digital Acquisition & Paid Media Strategy

Intuitive; Sunnyvale (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

Intuitive is seeking a Senior Manager, Digital Acquisition & Paid Media Strategy to join its Brand and Creative team. The role leads the activation engine to drive full-funnel demand across paid media, partnerships, and high-intent ecosystems.

You will be a strategic, data-driven marketer connecting brand, content, paid media, and external partnerships into a cohesive system with measurable impact. You will partner with Brand, Global Marketing, and Regional teams to scale demand and visibility

Responsibilities

• Lead, develop, set objectives and work plans for paid media strategists and stakeholders executing full-funnel activation strategies—ensuring the right channels, messages, and formats are aligned to business goals
• Provide strategic channel consulting to senior stakeholders across campaigns and initiatives
• Drive end-to-end digital campaign strategy and execution across Paid Social, Search, Display, and Programmatic channels
• Own and assure adherence to the paid media and activation budget, forecasting, work plans, and performance targets, in partnership with leadership
• Partner with brand and stakeholder teams to activate and amplify sponsorships, events, and partnerships through integrated paid and digital strategies
• Identify and scale in high-impact external ecosystems (publishers, platforms, industry partnerships) to expand reach and credibility
• Drive continuous optimization and testing frameworks across creative, targeting, and bidding strategies
• Set the standards and develop the team capabilities that sustain a culture of innovation and experimentation at scale
• Shape enterprise-wide paid media strategy influencing investment decisions, and long-term marketing direction while aligning cross-functional teams and stakeholders around a shared vision.

Job description

Job Description

Primary Function of Position

We are looking for a Senior Manager, Digital Acquisition & Paid Media Strategy to join our Brand and Creative team. The Brand and Creative Team is a world-class team of strategists, storytellers, and builders who create together to bring Intuitive’s stories of impact and optimism to the world.

This role will lead Intuitive’s activation engine, driving full-funnel demand across paid media, partnerships, and high-intent ecosystems. The ideal candidate is a strategic, data-driven marketer and operator who can connect brand, content, paid media, and external partnerships into a cohesive system that drives measurable business impact.

This person will act as a key thought partner across Brand, Global Marketing, and Regional teams driving how we scale demand and build visibility in an evolving, AI-driven discovery landscape.

Essential Job Duties

• Lead, develop, set objectives and work plans for paid media strategists and stakeholders executing full-funnel activation strategies—ensuring the right channels, messages, and formats are aligned to business goals
• Provide strategic channel consulting to senior stakeholders across campaigns and initiatives
• Drive end-to-end digital campaign strategy and execution across Paid Social, Search, Display, and Programmatic channels
• Own and assure adherence to the paid media and activation budget, forecasting, work plans, and performance targets, in partnership with leadership
• Partner with brand and stakeholder teams to activate and amplify sponsorships, events, and partnerships through integrated paid and digital strategies
• Identify and scale in high-impact external ecosystems (publishers, platforms, industry partnerships) to expand reach and credibility
• Drive continuous optimization and testing frameworks across creative, targeting, and bidding strategies
• Set the standards and develop the team capabilities that sustain a culture of innovation and experimentation at scale
• Shape enterprise-wide paid media strategy influencing investment decisions, and long-term marketing direction while aligning cross-functional teams and stakeholders around a shared vision.