Director, Agentic Media Data & Enablement

Intuit Inc.; Mountain View (CA); On-site; USD 205,000 - 278,000; Full time

Job summary

Intuit is seeking a senior leader to architect the data activation and enablement for paid media, powering AI-driven agentic media planning and buying. You’ll own first‑party data strategy, tagging, attribution logic, and platform integrations that feed enterprise dashboards.

You will partner with Marketing Futures and internal media teams, driving cross‑functional alignment and scalable data governance across privacy‑compliant ecosystems.

Qualifications

• 10+ years of experience in paid media, marketing analytics, or data activation/martech.
• Deep knowledge of digital measurement: attribution, MMM, and incrementality testing.
• Experience designing AI-augmented workflows in a marketing data context.

Responsibilities

• Co-own the data roadmap for agentic media in collaboration with Marketing Futures.
• Drive data enablement to activate planning and buying capabilities.
• Treat the data foundation as a product to improve iROI and efficiency.
• Lead a Data Activation & Enablement team across audiences, marketing ops, and AI integrations.
• Own tagging, tracking, attribution, and platform integrations feeding dashboards.
• Coordinate with agencies on taxonomy, country alignment, and channel definitions.

Skills

Paid media

Marketing analytics

Data activation

Measurement modeling

AI workflows

Education

Bachelor's degree in marketing/analytics

Tools

Datorama

BigQuery

GA4

CM360

Job description

Intuit is seeking a senior leader to architect the data activation and enablement for paid media, powering AI-driven agentic media planning and buying. You’ll own first‑party data strategy, tagging, attribution logic, and platform integrations that feed enterprise dashboards.

You will partner with Marketing Futures and internal media teams, driving cross‑functional alignment and scalable data governance across privacy‑compliant ecosystems.