Director, AI-Driven Media Data Activation

Intuit; Mountain View (CA); On-site; USD 205,000 - 278,000; Full time

Benefits offered by this job

Cash bonus

Equity rewards

Benefits

Job summary

Intuit is seeking a senior leader to shape the data activation and enablement strategy for its paid media program. You will define data readiness, tagging, attribution, and platform integrations to power AI-driven, agentic media planning and buying.

You will co-manage a cross-functional team covering audiences, marketing ops, AI integrations, and agency partnerships, ensuring privacy and compliance while delivering measurable ROI across campaigns.

Qualifications

• 10+ years of experience in paid media, marketing analytics, or data activation/martech.
• Deep understanding of attribution, MMM, and privacy-safe measurement practices.
• Experience designing AI-augmented workflows for marketing data tasks.

Responsibilities

• Co-own the agentic media data roadmap with the Marketing Futures team and define data readiness for planning and buying.
• Drive the data activation strategy for paid media, tagging, and platform integrations feeding downstream dashboards.
• Lead a Data Activation & Enablement team overseeing audiences, marketing ops, AI integrations, and agency collaborations.

Skills

Paid media

Marketing analytics

Data activation

Cross-functional collaboration

Education

Bachelor's degree in marketing, analytics, statistics, or related field

Tools

CM360

Datorama

BigQuery

Fivetran

GA4

Job description

Intuit is seeking a senior leader to shape the data activation and enablement strategy for its paid media program. You will define data readiness, tagging, attribution, and platform integrations to power AI-driven, agentic media planning and buying.

You will co-manage a cross-functional team covering audiences, marketing ops, AI integrations, and agency partnerships, ensuring privacy and compliance while delivering measurable ROI across campaigns.