Senior Customer Marketing Manager

Perforce Software, Inc.; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

A leading company in software solutions is seeking a Senior Customer Marketing Manager to enhance customer engagement and drive cross-sell initiatives. This role involves collaborating with various teams to develop targeted campaigns while leveraging analysis to optimize marketing strategies. Ideal candidates will have B2B experience and be adept in CRM tools, particularly Salesforce, and analytics platforms.

Benefits

Medical, dental, vision benefits

Retirement benefits

Wellness programs

Total time off

Qualifications

• 2+ years of experience in a portfolio company with multiple products.
• Strong collaboration across marketing and sales teams.
• Proficiency with CRM and analytics tools required.

Responsibilities

• Create and implement cross-sell marketing strategies.
• Design and optimize multi-channel marketing campaigns.
• Track campaign performance and customer engagement.

Skills

CRM tools

Analytics tools

Account-Based Marketing

Collaboration

Communication

Project Management

Tools

Salesforce

PowerBI

6Sense

Job description

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun. We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness. At Perforce, you’ll work with and learn from some of the best and brightest in business. Before you know it, you’ll be in the middle of a rewarding career at a company headed in one direction: upward.

With aglobal footprint spanning more than 80 countries and includingover 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges. The best run DevOps teams in the world choose Perforce.

Position Summary:

Perforce is searching for a Senior Customer Marketing Manager to join the Corporate Marketing team. We are looking for a collaborative and results-driven marketer to drive customer expansion and cross-sell within the Perforce DevOps portfolio. The Customer Marketing Manager will collaborate with Product Marketing, Sales, Customer Success and General Managers across the portfolio to craft targeted programs and campaigns that address customer needs and introduce relevant solutions across our platform.

This position will support our cross-sell initiatives across the entire Perforce product portfolio, helping large-scale development teams throughout the software development lifecycle.

Responsibilities:

• Strategy Development: Create and implement a cross-sell marketing strategy aligned with overlapping customer segments, common use cases, and product integrations within the Perforce DevOps portfolio.
• Campaign Execution: Design, launch, and optimize multi-channel campaigns (email, in-app, paid, web, webinars, etc.) that promote additional products to existing customers. Run & execute campaigns from concept through to completion.
• Segmentation & Targeting: Leverage data to build customer segments, identify cross-sell opportunities, and personalize content based on product usage patterns, industry trends, and business goals.
• Sales Enablement: Partner with product marketing and sales to develop playbooks, messaging, and collateral that support cross-sell motions.
• Measurement & Reporting: Track campaign performance, customer engagement, and pipeline influence to demonstrate marketing impact and iterate on tactics.
• Customer Journey Alignment: Align cross-sell efforts with customer onboarding, adoption, and renewal cycles to ensure seamless engagement and relevant timing.
• Voice of the Customer: Incorporate customer feedback, case studies, and success stories into cross-sell messaging to build credibility and demonstrate value.

Requirements:

• Proficiency with CRM and Analytics tools for reporting, analysis and customer segmentation. Experience with Salesforce and PowerBI is preferred.
• Experience managing paid advertising and marketing programs across multiple channels. Account-Based Marketing experience is required, experience using 6Sense is a plus.
• B2B software experience is required. Familiarity with DevOps concepts, tools, and buyer personas is preferred.
• 2+ years of experience working in a portfolio company with multiple products.
• Strong collaborator with the ability to work cross-functionally with product marketing, sales, marketing operations, customer success teams, and more…
• Strong communicator who can provide the right level of detail and clarity required to execute on cross-functional campaigns and communicate results to leadership.
• Highly organized planner that always thinks a few steps ahead and doesn’t miss details.
• Balanced marketer capable of strategic planning, analytical thinking, and strong execution.

$90,800 - $130,000 a year

Additionally, this position is eligible for benefits including, but not limited to, medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks that may be offered by Perforce from time to time. The actual offer will depend on a number of factors including, but not limited to, a candidate’s education, skills, qualifications, depth of experience and other relevant business considerations. Perforce reserves the right to amend or modify employee perks and benefits at any time.

Come work with us! Our team members are valued for their contributions, introduced to new opportunities, and rewarded well. Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.

If you are passionate about the technology that impacts our day-to-day lives and want to work with talented and dedicated people across the globe, apply today!

www.perforce.com

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