Senior Email Marketing Manager

Wistia; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

Wistia is seeking a Senior Email Marketing Manager to lead their email marketing strategy. The role involves crafting impactful email campaigns, collaborating with various teams, and optimizing workflows to drive engagement and business results. Ideal candidates will have extensive experience in email marketing, particularly in B2B SaaS, and possess strong analytical and storytelling skills.

Benefits

Competitive compensation with employee stock options

401k with 3% company contribution

Fully paid healthcare, dental, and vision insurance

Flexible Time Off and remote-first culture

Annual professional development stipend

Home office setup bonus

Pet insurance discounts

Qualifications

• 6+ years of experience in email marketing, preferably in B2B SaaS or tech environments.
• Deep experience with marketing automation and CRM tools.
• Strong analytical skills and attention to detail.

Responsibilities

• Develop and implement a comprehensive email strategy supporting customer acquisition and retention.
• Use customer data to create targeted, personalized email campaigns.
• Track key email metrics and tie performance to product usage.

Skills

Analytical skills

Storytelling

Project management

Tools

HubSpot

Salesforce

Job description

Join to apply for the Senior Email Marketing Manager role at Wistia

Wistia is seeking a Senior Email Marketing Manager to lead our email marketing strategy and program. You will craft impactful email campaigns to nurture leads, engage customers, and drive business results. Our email communications target both existing users (free and paid) and new leads, helping onboard users, share product updates, and provide resources for video marketing.

You will ensure our email program delivers the right message at the right time by collaborating with marketing, ops, and Product Growth teams to develop segmentation strategies and optimize workflows.

We seek someone who thrives at the intersection of creativity and data—able to build compelling email experiences while continuously testing and refining strategies for maximum performance. If you're passionate about email marketing, eager to experiment, and ready to make a measurable impact, we want to hear from you!

Key Responsibilities

1. Email Strategy & Execution: Develop and implement a comprehensive email strategy supporting customer acquisition and retention.
2. Personalization & Segmentation: Use customer data to create targeted, personalized email campaigns that drive engagement and conversions.
3. Automation & Workflow Optimization: Build and manage automated workflows guiding prospects and customers through their journey.
4. Collaboration: Work with marketing ops, content, customer marketing, brand, acquisition, and product growth teams to align messaging and impact.
5. Performance Monitoring & Reporting: Track key email metrics and tie email performance to product usage and funnel metrics for continuous improvement.
6. Platform & Process Management: Collaborate with teams to ensure a seamless user experience across email platforms like HubSpot, Postmark, and Outreach.io.

Qualifications

• 6+ years of experience in email marketing, preferably in B2B SaaS or tech environments.
• Deep experience with marketing automation and CRM tools (e.g., HubSpot, Salesforce).
• Strong analytical skills—love diving into data, measuring impact, and refining strategies.
• Excellent storytelling and messaging skills to craft engaging emails.
• Detail-oriented project management skills to handle multiple priorities effectively.

Working at Wistia

We promote an inclusive, diverse workplace where everyone feels valued and respected. Our benefits include:

• Competitive compensation with employee stock options
• 401k with 3% company contribution (Roth 401k available)
• Fully paid healthcare, dental, and vision insurance (family plans included)
• Pre-Tax FSA and Dependent Care Account
• 16 weeks paid parental leave
• Flexible Time Off and remote-first culture
• Annual professional development stipend
• Home office setup bonus
• Pet insurance discounts

Location Opportunities

Wistia is a remote-first company, allowing employees to work from anywhere in the continental US or from our Cambridge, MA office.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industry: Internet Publishing

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