Senior Marketing Manager - Remote

UnitedHealth Group; Eden Prairie (MN); Remote; USD 89,000 - 177,000; Full time

Job summary

A leading healthcare organization is looking for a Marketing Consultant to join its Optum Rx PBM Marketing Team. This role involves developing strategic marketing materials and client communications to boost client engagement and success. The position provides an exciting opportunity to work with health plans, influencing their market positioning and supporting their sales strategies. Candidates should bring extensive marketing expertise within the healthcare sector.

Benefits

Comprehensive benefits package

Incentive and recognition programs

401k contribution

Qualifications

• 7+ years of marketing experience within a matrixed organization.
• 7+ years of experience in the health care industry.
• Ability to manage and prioritize several deliverables.

Responsibilities

• Develop value story content to differentiate health plans.
• Create marketing strategies and sales enablement tools.
• Communicate with key health plan clients.

Skills

Project Management

Communication

Collaboration

Strategic Thinking

Tools

Microsoft Office Suite

Job description

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, dataand resources they need to feel their best.Here, you will find a culture guided by inclusion, talented peers, comprehensive benefitsand career development opportunities. Come make an impact on the communities we serve as you help us advance health optimizationon a global scale.Join us to startCaring. Connecting. Growing together.

Optum Rx has differentiated itself in the health plan space through a unique growth support model that includes client-specific marketing to help our health plan clients grow their business. As part of the Optum Rx PBM Marketing Team, this position provides custom B2B sell-through strategy and marketing support for these key selling partners.

You will be focused on helping health plan clients create market positioning, develop value stories, various client communications, sales enablement tools and resources for their field teams, and other go-to-market strategies designed to grow their business.

Specifically, the role includes:

• Strategic thinking to develop value story content and positioning to help differentiate our health plan clients in their individual markets
• Being a client facing partner supporting external client contacts at varying position levels within a health plan
• Acts as a marketing consultant providing guidance to help build unique sales enablement tools, prospecting campaigns, and provide local events and sponsorship support
• Initiates and leads development of innovative solutions to stimulate growth and support shared sell-through goals
• Communicates with various stakeholders and acts as primary marketing contact to key health plan clients
• Brand stewardship of multiple client brands and creates and maintains versions of materials including co-branding and white labeling, legal and disclaimer requirements
• Utilizes project management skills and works under deadlines
• Ability to be flexible and work independently

You’ll enjoy the flexibility to work remotely * from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities:

• Assesses and interprets customer needs and requirements
  
• Is a responsive partner to our internal customers and external health plan clients
  
• Ability to work collaboratively with various areas to update existing collateral, develop new collateral, and support custom communications as needed
  
• Initiate and lead development of materials or communications to meet customer needs
  
• Work towards innovative solutions to stimulate growth and support sell-through goals
  
• Develop and execute marketing strategies

Besides sales and client management field partnerships, this position will work closely with external client contacts of varying levels at health plans. They will also work with members of the Optum Rx Marketing Team, Product, Clinical, Creative Services as well as various Optum partners.

You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

• 7+ years of marketing experience within a matrixed organization
• 7+ years of experience in the health care industry
• Experience managing and prioritizing several deliverables at a time
• Experience in meeting or exceeding sales promotion/marketing targets
• Experience influencing and collaborating with others
• Proficiency in Microsoft Office Suite including Word, Excel, Outlook and PowerPoint
• Demonstrated organization skills
• Demonstrated to be skilled in project management, attention to detail and working under deadlines

Preferred Qualifications:

• Marketing experience: writing, editing, proofreading
• Marketing project management experience
• Presentation skills and experience
• Sales experience, professional delivery, able to work directly with external client contacts
• Knowledge of project management marketing tools e.g. WorkFront

*All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

The salary range for this role is $89,800 to $176,700 annually based on full-time employment. Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. UnitedHealth Group complies with all minimum wage laws as applicable. In addition to your salary, UnitedHealth Group offers benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with UnitedHealth Group, you’ll find a far-reaching choice of benefits and incentives.

Application Deadline:This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone–of every race, gender, sexuality, age, location and income–deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes — an enterprise priority reflected in our mission.

UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.