Senior Marketing Manager, Customer Acceleration

Releady; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

A leading enterprise software company is seeking a Senior Marketing Manager to drive awareness and demand for its Customer Acceleration programs. This role involves managing multiple campaigns across various channels and requires strong collaboration skills. Ideal candidates will have extensive experience in marketing and a deep understanding of demand generation strategies.

Qualifications

• 10+ years of experience in marketing, campaign management, or related roles.
• Proven experience in planning and delivering integrated, multi-channel enterprise campaigns.

Responsibilities

• Develop and implement strategies for Customer Acceleration initiatives.
• Lead demand generation and brand awareness programs.
• Analyze campaign data to determine effectiveness.

Skills

Marketing Dynamics

Demand Generation

Customer Lifecycle Marketing

Digital Marketing Trends

Communication

Data Interpretation

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Bachelor’s degree in Communications

Tools

Marketo

Google Drive

Asana

Job description

OVERVIEW

A leading enterprise software company is seeking a Senior Marketing Manager to lead and execute internal and external campaigns that drive awareness and demand for its Customer Acceleration programs. This role involves cross-functional collaboration and requires an individual who can manage multiple campaigns in a fast-paced environment, spanning across web, email, social, events, podcasts, video, and more.

Employment Type: Contract
Start Date: June 2025
End Date: 12/26/2025
Location: Open to candidates based in the U.S. or Canada (Preference for Central, Eastern, or Mountain Time Zones)

• Must be eligible to work W2 (USA) or T4 (Canada) without sponsorship

Interview Process: Two rounds (1:1 and panel)

RESPONSIBILITIES

• Develop and implement strategies to promote Customer Acceleration initiatives in partnership with internal stakeholders.

• Lead demand generation and brand awareness programs including email marketing, webinars, online events, video content, and social media.

• Support product launches and new offering rollouts, including beta and general availability phases.

• Collaborate with internal teams to drive adoption of customer-focused programs.

• Project manage end-to-end campaign execution and performance tracking.

• Analyze campaign data to determine effectiveness and optimize tactics accordingly.

• Work cross-functionally with internal marketing teams and external vendors to execute campaigns and distribute assets.

• Develop audience-specific content, including messaging for technical personas (e.g., Developers, Administrators, Security Engineers) and business personas (e.g., IT, Security, Digital, CX, Marketing).

• Partner with web teams to enhance landing pages and online presence for customer acceleration content and certifications.

• Support virtual and in-person events, including promotional planning, logistics, and speaker coordination.

QUALIFICATIONS

• Strong grasp of internal and external marketing dynamics.

• Proven experience in planning and delivering integrated, multi-channel enterprise campaigns.

• Knowledge of demand generation, customer lifecycle marketing, nurture strategy, and customer advocacy.

• Up-to-date on digital marketing trends and best practices.

• Previous experience in the software or tech sector is highly desirable.

• High attention to detail with a track record of end-to-end project delivery.

• Confident communicator with the ability to influence across departments and senior stakeholders.

• Comfortable working with marketing platforms such as Marketo, analytics tools, Google Drive, and project management software (Asana experience is a plus).

• Skilled in interpreting campaign performance data to optimize results.

Education & Experience:

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 10+ years of experience in marketing, campaign management, or related roles.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.