Senior Customer Marketing Manager

Employ; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Join a leading company in HR Tech as a Senior Customer Marketing Manager, where you'll drive customer engagement through strategic campaigns and initiatives. This remote role offers the opportunity to shape customer experiences and work collaboratively with various teams to enhance retention and advocacy.

Benefits

Flexible work environment

Health coverage

401(k)

Paid time off

Qualifications

• 5+ years of experience in customer marketing or field marketing.
• Proven success in executing customer campaigns and events.
• Deep understanding of customer journey and lifecycle engagement.

Responsibilities

• Drive strategic campaigns aligned with product launches and business priorities.
• Collaborate on high-impact customer events and experiences.
• Measure and optimize program impact on key metrics.

Skills

Customer Marketing

Campaign Management

Communication

Project Management

Data Analysis

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

Salesforce

Marketo

Gainsight

Sendoso

Job description

Join to apply for the Senior Customer Marketing Manager role at Employ.

Description

Senior Customer Marketing Manager

Location: Remote (U.S. Based)

Department: Marketing

Reports To: Senior Director of Product & Customer Marketing

Employment Type: Full-Time

Join Employ and help shape the future of customer engagement in HR Tech.

At Employ, we’re transforming the way companies attract, hire, and retain top talent. Our suite of recruiting solutions is used by thousands of growing businesses, and our customers are at the heart of everything we do. We're looking for a Senior Customer Marketing Manager to lead strategic, customer-facing initiatives that build stronger relationships, deepen engagement, and drive long-term success for our customers—and for Employ.

About The Role

As the Senior Customer Marketing Manager, you’ll be the driving force behind high-impact experiences, campaigns, and content that engage our enterprise and mid-market customers. You’ll bring our brand to life through executive events, lifecycle campaigns, special programs, and enablement materials that support Sales and Customer Success. You’ll lead cross-functional initiatives that amplify customer voices, build loyalty, and increase retention.

This role is ideal for a senior-level marketer who’s a strategic thinker and a doer—creative, independent, collaborative, highly organized, and passionate about crafting customer experiences that deliver tangible business results.

What You’ll Do

1. Drive Strategic Campaigns: Plan and execute customer-focused campaigns aligned with product launches, lifecycle milestones, and key business priorities with minimal supervision. Make strategic recommendations on programs and campaigns using segmentation, data, and other inputs, aligning with Employ’s Customer Experience organization.
2. Collaborate on Customer Events & Experiences: Own the promotion and execution of high-impact events such as executive dinners, webinars, roundtables, and industry roadshows, working closely with our events team.
3. Manage Exclusive Customer Programs: Develop and lead initiatives like beta groups, customer councils, and spotlights that deepen connection and advocacy.
4. Create Sales & CS Enablement Assets: Build compelling, on-brand content—presentations, one-pagers, customer references—to support internal teams and showcase customer success.
5. Collaborate Cross-Functionally: Partner with Lifecycle, Advocacy, Product Marketing, Events, and Customer Success teams to align programs with GTM efforts and company goals.
6. Support Advocacy Efforts: Work with Advocacy and Lifecycle teams to source and activate champions, and personalize customer outreach and experiences.
7. Measure, Report, and Optimize: Analyze program impact on metrics like NRR, CSAT, event engagement, and iterate for continuous improvement.

What You’ll Bring

• 5+ years of experience in customer marketing, programs, or field marketing in a B2B SaaS or HR Tech environment
• Proven success in building and executing customer campaigns, events, and advocacy initiatives
• Experience designing marketing campaigns to support retention
• Deep understanding of the customer journey and lifecycle engagement strategies
• Ability to work independently, using data and segmentation to develop strategic recommendations and own initiatives
• Excellent communication and storytelling skills, with experience creating customer-facing content
• Strong project management and cross-functional collaboration skills
• Familiarity with tools like Salesforce, Marketo, Gainsight, Sendoso, and project management platforms
• Data-driven mindset with a bias toward action, testing, and iteration
• Bachelor’s degree in Marketing, Communications, Business, or related field

Why Join Employ?

• A remote-first, flexible work environment
• A mission-driven company with impact in HR Tech
• Collaborative and inclusive culture valuing your voice
• Competitive salary and benefits, including health coverage, 401(k), and PTO
• The opportunity to work with a passionate, customer-obsessed team

Apply today and help us create remarkable experiences that empower our customers to thrive.