Senior Customer Marketing Leader – Omnichannel Growth

Genentech; San Francisco (CA); Hybrid; USD 162,000 - 301,000; Full time

Job summary

Genentech, Inc. seeks a Sr. Customer Marketing Manager for Organized Customer to drive the NeuroImmunology Marketing vision in a competitive MS market.

You will partner with Commercial, Medical, and Access & External Affairs to advance OC strategies, exchange best practices, and align with the broader Genentech marketing organization. You will lead strategy, content development, and execution across campaigns and channels, mentor team members, and ensure compliant, effective promotional tactics

Qualifications

• Bachelor's degree is required.
• Two years of marketing experience or one year plus an MBA.
• Five years minimum work experience, with three years in commercial activities (e.g., market access, marketing, sales or customer insights).

Responsibilities

• Develop and execute the customer strategy and end-to-end integrated customer experience.
• Plan and implement omnichannel engagement leveraging customer journeys, personas, and market insights.
• Oversee marketing campaigns across platforms, coordinating with agencies and internal partners.
• Lead content development, approvals, and regulatory-compliant promotional tactics.
• Coordinate field deployment through training and feedback loops.
• Define and monitor marketing metrics to optimize campaigns and outcomes.
• Collaborate with cross-functional teams to ensure aligned, on‑time delivery.

Skills

Customer Understanding

Competitive Value Creation

Strategy Development

Integrated Campaign Development

Content Development & Approval

Execution Readiness

Delivery & Optimization AcrossChannels

Measurement & Iteration

Project & Vendor Management

Education

Bachelor's degree

MBA

Job description

Genentech, Inc. seeks a Sr. Customer Marketing Manager for Organized Customer to drive the NeuroImmunology Marketing vision in a competitive MS market.

You will partner with Commercial, Medical, and Access & External Affairs to advance OC strategies, exchange best practices, and align with the broader Genentech marketing organization. You will lead strategy, content development, and execution across campaigns and channels, mentor team members, and ensure compliant, effective promotional tactics