Ophthalmology Marketing Manager: Launch & Growth Lead

Genentech, Inc.; San Francisco (CA); Hybrid; USD 129,000 - 239,000; Full time

Job summary

Genentech, Inc. in South San Francisco, CA is seeking a Marketing Manager to lead ophthalmology launch and portfolio initiatives. The role emphasizes planning, execution of omnichannel campaigns, and collaboration with cross-functional teams in a fast-paced, regulated environment.

The position reports to the Marketing Team Director, partners with agencies, and drives content strategy and deployment across platforms. Hybrid work from campus, with competitive compensation.

Qualifications

• Bachelor's degree required.
• One year of marketing experience or an MBA.
• 4 years minimum work experience, with 2 years of commercial experience.

Responsibilities

• Supports development and execution of the customer strategy and end-to-end integrated customer experience.
• Oversees design and creation of marketing materials and campaigns; tailors content to segments and personas; ensures timely handoffs with agencies.
• Defines measurement plan and measures marketing performance across platforms to optimize campaigns and outcomes.
• Coordinates with TA Marketer and cross-functional teams to align on product value proposition and priorities.
• Manages agency partners to deliver compliant, effective promotional tactics.

Skills

Marketing

Commercial experience

Education

Bachelor's degree

MBA

Job description

Genentech, Inc. in South San Francisco, CA is seeking a Marketing Manager to lead ophthalmology launch and portfolio initiatives. The role emphasizes planning, execution of omnichannel campaigns, and collaboration with cross-functional teams in a fast-paced, regulated environment.

The position reports to the Marketing Team Director, partners with agencies, and drives content strategy and deployment across platforms. Hybrid work from campus, with competitive compensation.