Senior Customer Marketing Lead - Patient Engagement

Genentech; South San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Genentech, Inc. is seeking a Senior Customer Marketer to shape patient and caregiver marketing across Ophthalmology, turning consumer insights into distinctive brand experiences that build trust and drive action.

The role leads patient-facing digital engagement for on-market products and launches, prioritizing innovative engagement, campaign execution, and personalized experiences across the patient journey.

Qualifications

• Experience applying omnichannel marketing strategies.
• Ability to translate consumer insights into brand storytelling.
• Collaboration with agencies and cross-functional teams.

Responsibilities

• Strategy: supports omnichannel engagement using customer journeys and insights.
• Content: develop campaign tactics and calendars, coordinate with agencies.
• Execution: manage campaigns, ensure compliant pull-through, measure performance.

Skills

Omnichannel strategy

Consumer insights

Brand storytelling

Job description

Genentech, Inc. is seeking a Senior Customer Marketer to shape patient and caregiver marketing across Ophthalmology, turning consumer insights into distinctive brand experiences that build trust and drive action.

The role leads patient-facing digital engagement for on-market products and launches, prioritizing innovative engagement, campaign execution, and personalized experiences across the patient journey.