Ophthalmology Marketing Manager: Launch & Growth

Roche; South San Francisco (CA); Hybrid; USD 129,000 - 239,000; Full time

Benefits offered by this job

Discretionary annual bonus

Job summary

Genentech seeks a Marketing Manager for Ophthalmology Marketing to lead the customer strategy and end-to-end omnichannel campaigns. You will partner with cross-functional teams to deploy tailored content and ensure compliant, effective promotional tactics.

The role requires driving performance metrics, collaborating with agencies, and delivering high-impact campaigns for upcoming launches in a hybrid South San Francisco setting.

Qualifications

• Bachelor's degree is required.
• One year of marketing experience or an MBA is required.
• 4 years minimum work experience, with 2 years of commercial experience (e.g., market access, marketing, sales or customer insights) is required.

Responsibilities

• Develop and execute the customer strategy and end-to-end integrated customer experience.
• Oversee tailored omnichannel marketing campaigns across multiple platforms and channels.
• Coordinate with Agencies of Record (AoR) for content, websites, claims, and materials; ensure timely handoffs.
• Self-authors derivatives for campaigns and integrate PRC edits and approvals.
• Define measurement plans and evaluate marketing performance to drive outcomes.

Skills

Customer understanding

Competitive value creation

Strategy development

Integrated campaign development

Content development

Execution readiness

Delivery across channels

Measurement & iteration

Project & vendor management

Education

Bachelor's degree

MBA

Job description

Genentech seeks a Marketing Manager for Ophthalmology Marketing to lead the customer strategy and end-to-end omnichannel campaigns. You will partner with cross-functional teams to deploy tailored content and ensure compliant, effective promotional tactics.

The role requires driving performance metrics, collaborating with agencies, and delivering high-impact campaigns for upcoming launches in a hybrid South San Francisco setting.