Senior Customer Marketing Manager

Genentech; South San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Genentech, Inc. is seeking a Senior Customer Marketer to shape patient and caregiver marketing across Ophthalmology, turning consumer insights into distinctive brand experiences that build trust and drive action.

The role leads patient-facing digital engagement for on-market products and launches, prioritizing innovative engagement, campaign execution, and personalized experiences across the patient journey.

Qualifications

• Experience applying omnichannel marketing strategies.
• Ability to translate consumer insights into brand storytelling.
• Collaboration with agencies and cross-functional teams.

Responsibilities

• Strategy: supports omnichannel engagement using customer journeys and insights.
• Content: develop campaign tactics and calendars, coordinate with agencies.
• Execution: manage campaigns, ensure compliant pull-through, measure performance.

Skills

Omnichannel strategy

Consumer insights

Brand storytelling

Job description

The Position

Why Genentech

We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.

About this Marketing Role

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

This Senior Customer Marketer position is integral to successfully delivering the Marketing Vision. This position will help lead patient and caregiver marketing efforts across Ophthalmology, translating deep consumer understanding into meaningful, distinctive brand experiences that build trust and relevance, motivate action, and support better health outcomes across the patient journey. The individual will lead patient-facing digital engagement for on-market products and upcoming launches, with a focus on driving innovative patient engagement, strong campaign execution and measurement, and advancing personalization capabilities across the patient team.

Key Job Responsibilities

Strategy

• Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, personas, market / competitor insights and other data needed, collaborating closely with other Customer Marketers
• Applies deep understanding of patient/consumer behaviors, motivations, cultural context and unmet needs to build brand relevance and motivate action.

Content

• Self-authors derivative tactics for marketing campaigns, with a greater emphasis on derivative variants and incorporates post-PRC edits and adjustments
• Supports customer marketing strategies and activities including but not limited to monitoring timelines, content planning calendars, and content handoffs
• Engages with media agencies, monitors go-lives/trafficking, and participates in customer-specific tactical planning
• Translates consumer insight and brand strategy into distinctive, emotionally resonant stories and creative experiences that build the brand and inspire action.

Execution

• Performs a wide range of tactical activities to support seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
• Partners with agencies and the Promotional Review Committee (PRC), including Legal and Regulatory, to facilitate development, approval, and pull-through of compliant and effective promotional tactics
• Measures, refines, and adjusts campaign elements to optimize performance