Ophthalmology Marketing Manager: Launch & Growth

Genentech, Inc.; South San Francisco (CA); Hybrid; USD 129,000 - 239,000; Full time

Job summary

Genentech, Inc. in South San Francisco, CA is seeking a Marketing Manager to lead ophthalmology portfolio launches in a fast-paced, compliant environment. The role emphasizes omnichannel strategy, cross-functional collaboration, and driving patient outcomes while controlling costs.

You'll partner with Customer Marketer leads, manage agencies and field teams, and deliver high-quality campaigns across platforms, with a focus on measurement, iteration, and execution readiness.

Qualifications

• Bachelor's degree
• One year of marketing experience or an MBA
• 4 years minimum work experience, with 2 years of commercial experience

Responsibilities

• Supports the development and execution of the customer strategy and the end-to-end integrated customer experience.
• Plans and executes seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels.
• Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs.
• Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments.
• Supports field deployment through communication, training and feedback loops.
• Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment.
• Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics.
• Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes.
• Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking

Skills

Customer Understanding

Competitive Value Creation

Strategy Development

Integrated Campaign Development

Content Development & Approval

Execution Readiness

Delivery & Optimization AcrossChannels

Measurement & Iteration

Project & Vendor Management

Education

Bachelor's degree

MBA

Job description

Genentech, Inc. in South San Francisco, CA is seeking a Marketing Manager to lead ophthalmology portfolio launches in a fast-paced, compliant environment. The role emphasizes omnichannel strategy, cross-functional collaboration, and driving patient outcomes while controlling costs.

You'll partner with Customer Marketer leads, manage agencies and field teams, and deliver high-quality campaigns across platforms, with a focus on measurement, iteration, and execution readiness.