Senior Customer Marketing & Community Manager

Allego; United States; Hybrid; USD 98,000 - 140,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Unlimited vacation

Parental leave

HSA

FSA

401(k) with company matching

Disability & life insurance

Stock options

Job summary

Allego is a rapidly growing SaaS company in the Boston area seeking a Senior Customer Marketing & Community Manager. You will lead the strategy, growth, and engagement of Allego’s customer community and customer marketing programs.

This senior individual contributor role offers meaningful ownership and cross-functional influence as you partner with Customer Success, Sales, Product Marketing, Enablement, Events, and Marketing Operations to build relationships and derive measurable impact across

Qualifications

• 8+ years in customer marketing, community management, or related roles.
• Experience owning customer-facing programs with cross-functional stakeholders.
• Strong project management and written/verbal communication skills.
• Comfortable engaging with customers in person and online.
• Waltham, MA office attendance at least 1 day per week.
• Willingness to travel 5–10% for events.

Responsibilities

• Own and grow Allego's customer community strategy and advocacy programs.
• Develop activation programs for customer advocates and customer stories.
• Expand engagement into external communities and online spaces.
• Create engagement campaigns and content that boost participation.
• Monitor activity and share insights with cross-functional teams.
• Maintain a welcoming and professional community experience aligned with Allego's brand.
• Lead strategy for customer review platforms (Gartner Peer Insights, G2).
• Manage vendor relationships for review-site initiatives.
• Develop review-generation campaigns across emails, newsletters, and in-app motions.
• Partner with Product Marketing to keep messaging current.
• Track performance and report on review-site metrics.
• Collaborate with Sales, Customer Success, Product Marketing on proof points.
• Draft and manage customer newsletters and communications.
• Ensure timely, relevant segmentation and alignment to campaigns.
• Identify opportunities to connect community discussions with product updates.
• Source new customer participants for roundtables and programs.

Skills

Customer marketing

Community management

Advocacy programs

Customer communications

Cross-functional collaboration

Project management

Job description

Allego is a rapidly growing SaaS technology company in the Boston area and creator of the market-leading Revenue Enablement Platform. Our technology helps Go-To-Market teams build the skills and access the knowledge they need to succeed in every selling situation.

Allego is the only revenue enablement platform to be named a Leader in both the Forrester Wave and the inaugural Gartner Magic Quadrant for Revenue Enablement Platforms.

Not only are we growing quickly, but we’ve also been recognized as a top place to work by The Boston Business Journal, The Boston Globe, and Inc. Magazine. In addition, Selling Power named Allego one of the 50 Best Companies to Sell For in both 2025 and 2026.

What You’ll Do at Allego:

Allego is looking for a Senior Customer Marketing & Community Manager to lead the strategy, growth, and engagement of Allego’s customer community and customer marketing programs.

This is a senior individual contributor role with meaningful ownership, cross-functional influence, and customer-facing visibility. In this role, you will build programs that help customers connect with one another, share best practices, participate in advocacy opportunities, contribute reviews, join roundtables, and engage more deeply with Allego across the customer lifecycle.

You will partner closely with Customer Success, Sales, Product Marketing, Enablement, Events, and Marketing Operations to turn customer engagement into stronger relationships, useful insights, authentic proof points, and measurable customer marketing impact.

What You’ll Do

• Customer Community & Advocacy

  • Own and grow Allego’s customer community strategy, creating meaningful opportunities for customers to connect, exchange ideas, and engage with the brand.
  • Develop programs that identify, nurture, and activate customer advocates for community conversations, references, reviews, events, roundtables, and customer stories.
  • Expand customer engagement into relevant external communities, forums, peer networks, and online spaces where appropriate.
  • Create engagement campaigns and light content that encourage participation and strengthen the customer experience.
  • Monitor community activity, identify engagement trends, and share insights with Customer Success, Product Marketing, Events, and other internal teams.
  • Maintain a welcoming, inclusive, and professional community experience that reflects Allego’s brand and customer values.

• Review Site Strategy & Customer Proof

  • Lead Allego’s strategy for customer review platforms such as Gartner Peer Insights, G2, and other relevant sites.
  • Manage vendor relationships and program execution for review-site initiatives.
  • Develop review-generation campaigns across appropriate channels, including customer emails, newsletters, in-app motions, customer success touchpoints, and web placements.
  • Partner with Product Marketing to ensure review-site messaging, positioning, and customer proof points remain current.
  • Track and report on review-site performance, including outreach, engagement, review volume, ratings, rankings, and quality trends.
  • Share key wins, rankings, reports, and customer proof points with Sales, Customer Success, Product Marketing, and other go-to-market teams.

• Customer Communications

  • Own the customer communications calendar in partnership with Marketing Operations and cross-functional stakeholders.
  • Draft and manage customer newsletters, customer content promotions, program invitations, announcements, and other customer-facing communications.
  • Ensure customer communications are timely, relevant, segmented, and aligned to customer needs, company priorities, and broader marketing campaigns.
  • Partner with Product Marketing, Customer Success, and Marketing Operations on messaging, audience segmentation, send execution, follow-up, and performance reporting.
  • Identify opportunities to connect community discussions, product updates, customer education, and customer content into a more cohesive customer communications experience.

• Customer Roundtables & Peer Programs

  • Support customer roundtable strategy, topic development, customer sourcing, and content planning.
  • Manage roundtable list segmentation, invitations, follow-ups, and customer communications.
  • Work with customers and internal stakeholders to shape useful roundtable content and discussion topics.
  • Partner with Enablement to ensure internal teams are aware of customer roundtable themes, participation, and follow-up opportunities.
  • Source new customer participants through community activity, Customer Success, Account Management, Sales, and existing customer programs.

• Cross-Functional Collaboration

  • Partner closely with Customer Success, Sales, Product Marketing, Enablement, Events, Marketing Operations, and the broader marketing team.
  • Connect community activity, advocacy opportunities, customer communications, and customer marketing campaigns into a more integrated customer experience.
  • Share customer feedback and engagement insights that may inform content, events, product messaging, customer enablement, and lifecycle marketing.
  • Manage timelines, dependencies, stakeholders, and deliverables to keep customer marketing programs moving forward.
  • Use performance data and customer insights to recommend improvements and optimize program impact over time.

Experience You’ll Bring to Allego:

• Typically 8+ years of experience in customer marketing, community management, advocacy, customer communications, field marketing, customer success marketing, or a related role.
• Experience owning customer‑Facing programs with cross‑functional stakeholders.
• Strong project management skills, with the ability to manage multiple timelines, details, and priorities.
• Excellent written and verbal communication skills.
• Comfortable engaging with customers, prospects, and internal stakeholders in person and online.
• Ability to attend the Waltham, MA office at least 1 day per week.
• Ability to travel approximately 5-10% for events and company programs.

Preferred Qualifications:

• Experience in B2B SaaS, technology, sales enablement, customer engagement, or enterprise software.
• Experience supporting customer communities, advocacy programs, online engagement, events, or trade shows.
• Familiarity with online communities, forums, Reddit, advocacy platforms, or community engagement tools.
• Experience partnering with sales, customer success, or product marketing teams.
• Comfortable representing a brand at a booth, networking event, or customer‑Facing program.

Compensation :

$92,000 - $140,000 base + 10% variable + equity

Allego offers a competitive, comprehensive benefits package, available to US full‑time employees on day one:

• Medical, dental, and vision coverage
• Unlimited vacation
• Paid parental leave
• Health Reimbursement Account (HRA)
• Flexible Spending Account (FSA)
• 401(k) with company matching
• Short & long‑term disability, AD&D, and life insurance
• Allego stock options

Operating Principles

Allego’s Operating Principles are at the heart of our business. They are the fabric of our culture and central to our approach to work, our customers and each other. Interested in learning more? Read more here!

Allego does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. It is unlawful in MA to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.