Senior Customer Marketing & Community Manager

Allego; Waltham (MA); On-site; Confidential; Full time

Benefits offered by this job

Medical/Dental/Vision

Unlimited vacation

Parental leave

HRA

FSA

401(k) with matching

Disability & Life insurance

Job summary

Allego, a Boston-area SaaS company, seeks a Senior Customer Marketing & Community Manager to lead customer community strategy and advocacy programs.

This senior IC role collaborates with Customer Success, Sales, Product Marketing, Enablement, Events, and Ops to drive engagement, feedback, and measurable impact across the customer lifecycle.

Qualifications

• 8+ years in customer marketing, community management, advocacy, or related roles.
• Experience owning customer-facing programs with cross-functional stakeholders.
• Strong project management skills with multiple timelines and priorities.
• Excellent written and verbal communication skills.
• Comfortable engaging with customers in person and online.

Responsibilities

• Own and grow Allego’s customer community strategy, creating opportunities for customers to connect and engage with the brand.
• Develop programs to activate advocates for conversations, references, reviews, events, roundtables, and stories.
• Expand engagement into external communities and online spaces when appropriate.
• Create engagement campaigns and light content to boost participation and customer experience.
• Monitor activity, identify trends, and share insights with internal teams.
• Maintain a welcoming, inclusive community experience aligned with Allego’s values.

Job description

Allego is a rapidly growing SaaS technology company in the Boston area and creator of the market-leading Revenue Enablement Platform. Our technology helps Go-To-Market teams build the skills and access the knowledge they need to succeed in every selling situation.

Allego is the only revenue enablement platform to be named a Leader in both the Forrester Wave™ and the inaugural Gartner® Magic Quadrant™ for Revenue Enablement Platforms.

Not only are we growing quickly, but we’ve also been recognized as a top place to work by The Boston Business Journal, The Boston Globe, and Inc. Magazine. In addition, Selling Power named Allego one of the 50 Best Companies to Sell For in both 2025 and 2026.

About the Role:

Allego is looking for a Senior Customer Marketing & Community Manager to lead the strategy, growth, and engagement of Allego’s customer community and customer marketing programs.

This is a senior individual contributor role with meaningful ownership, cross-functional influence, and customer-facing visibility. In this role, you will build programs that help customers connect with one another, share best practices, participate in advocacy opportunities, contribute reviews, join roundtables, and engage more deeply with Allego across the customer lifecycle.

You will partner closely with Customer Success, Sales, Product Marketing, Enablement, Events, and Marketing Operations to turn customer engagement into stronger relationships, useful insights, authentic proof points, and measurable customer marketing impact.

What You'll Do

• Customer Community & Advocacy
  • Own and grow Allego’s customer community strategy, creating meaningful opportunities for customers to connect, exchange ideas, and engage with the brand.
  • Develop programs that identify, nurture, and activate customer advocates for community conversations, references, reviews, events, roundtables, and customer stories.
  • Expand customer engagement into relevant external communities, forums, peer networks, and online spaces where appropriate.
  • Create engagement campaigns and light content that encourage participation and strengthen the customer experience.
  • Monitor community activity, identify engagement trends, and share insights with Customer Success, Product Marketing, Events, and other internal teams.
  • Maintain a welcoming, inclusive, and professional community experience that reflects Allego’s brand and customer values.
• Review Site Strategy & Customer Proof
  • Lead Allego’s strategy for customer review platforms such as Gartner Peer Insights, G2, and other relevant sites.
  • Manage vendor relationships and program execution for review-site initiatives.
  • Develop review-generation campaigns across appropriate channels, including customer emails, newsletters, in-app motions, customer success touchpoints, and web placements.
  • Partner with Product Marketing to ensure review-site messaging, positioning, and customer proof points remain current.
  • Track and report on review-site performance, including outreach, engagement, review volume, ratings, rankings, and quality trends.
  • Share key wins, rankings, reports, and customer proof points with Sales, Customer Success, Product Marketing, and other go-to-market teams.
• Customer Communications
  • Own the customer communications calendar in partnership with Marketing Operations and cross-functional stakeholders.
  • Draft and manage customer newsletters, customer content promotions, program invitations, announcements, and other customer-facing communications.
  • Ensure customer communications are timely, relevant, segmented, and aligned to customer needs, company priorities, and broader marketing campaigns.
  • Partner with Product Marketing, Customer Success, and Marketing Operations on messaging, audience segmentation, send execution, follow-up, and performance reporting.
  • Identify opportunities to connect community discussions, product updates, customer education, and customer content into a more cohesive customer communications experience.
• Customer Roundtables & Peer Programs
  • Support customer roundtable strategy, topic development, customer sourcing, and content planning.
  • Manage roundtable list segmentation, invitations, follow-ups, and customer communications.
  • Work with customers and internal stakeholders to shape useful roundtable content and discussion topics.
  • Partner with Enablement to ensure internal teams are aware of customer roundtable themes, participation, and follow-up opportunities.
  • Source new customer participants through community activity, Customer Success, Account Management, Sales, and existing customer programs.
• Cross-Functional Collaboration
  • Partner closely with Customer Success, Sales, Product Marketing, Enablement, Events, Marketing Operations, and the broader marketing team.
  • Connect community activity, advocacy opportunities, customer communications, and customer marketing campaigns into a more integrated customer experience.
  • Share customer feedback and engagement insights that may inform content, events, product messaging, customer enablement, and lifecycle marketing.
  • Manage timelines, dependencies, stakeholders, and deliverables to keep customer marketing programs moving forward.
  • Use performance data and customer insights to recommend improvements and optimize program impact over time.

The ideal candidate will have:

• Typically 8+ years of experience in customer marketing, community management, advocacy, customer communications, field marketing, customer success marketing, or a related role.
• Experience owning customer-facing programs with cross-functional stakeholders.
• Strong project management skills, with the ability to manage multiple timelines, details, and priorities.
• Excellent written and verbal communication skills.
• Comfortable engaging with customers, prospects, and internal stakeholders in person and online.
• Ability to attend the Waltham, MA office at least 1 day per week.
• Ability to travel approximately 5-10% for events and company programs.

Preferred Qualifications:

• Experience in B2B SaaS, technology, sales enablement, customer engagement, or enterprise software.
• Experience supporting customer communities, advocacy programs, online engagement, events, or trade shows.
• Familiarity with online communities, forums, Reddit, advocacy platforms, or community engagement tools.
• Experience partnering with sales, customer success, or product marketing teams.
• Comfortable representing a brand at a booth, networking event, or customer-facing program.

Culture and values:

Our core values, better known as Allego’s Operating Principles, are at the heart of our business. They are the fabric of our culture and central to our approach to work, our customers and with each other. Take a look here!

Allego offers a comprehensive and competitive benefits program that enables employees to choose the benefits that best fit their needs and the needs of their families. Full time new hires are eligible for most benefits on the first day of employment:

• Medical/dental/vision
• Unlimited vacation
• Paid parental leave
• Health Reimbursement Account (HRA)
• Flexible Spending Account (FSA)
• 401(k) with matching
• Short & long term disability, AD&D, life insurance

Compensation: $92,000 - $125,900 base with 10% variable bonus + equity