Senior Customer Insights & Market Research Lead

Xcel Energy; Denver (CO); Hybrid; USD 85,000 - 121,000; Full time

Benefits offered by this job

Annual incentive program

Medical/Pharmacy plan

Dental & Vision coverage

Retirement benefits / Pension

Job summary

Xcel Energy is seeking a Marketing Research Manager to lead strategic research initiatives that shape product development and marketing decisions across the business. You will collaborate with internal stakeholders, design studies, and manage external partners to deliver actionable insights.

In this role you will communicate findings clearly, oversee complex projects, and help grow best practices in market intelligence. Expect a hybrid work model with onsite collaboration several days per week.

Qualifications

• Bachelor's degree or higher in marketing, business, statistics or related field.
• 5+ years of marketing research experience including both quantitative and qualitative methods.
• Experience with syndicated research and providing actionable insights.

Responsibilities

• Lead strategic marketing research initiatives and studies for business decisions.
• Partner with stakeholders to translate business questions into research plans.
• Manage external vendors and internal teams to deliver insights and recommendations.
• Communicate milestones and findings clearly to stakeholders to influence strategy.

Skills

Marketing research

Quantitative methods

Qualitative methods

Vendor management

Stakeholder communication

Education

Bachelor's degree in marketing/research

MBA preferred

Tools

SPSS/SAS

Tableau

Excel

Job description

Xcel Energy is seeking a Marketing Research Manager to lead strategic research initiatives that shape product development and marketing decisions across the business. You will collaborate with internal stakeholders, design studies, and manage external partners to deliver actionable insights.

In this role you will communicate findings clearly, oversee complex projects, and help grow best practices in market intelligence. Expect a hybrid work model with onsite collaboration several days per week.