Senior Customer Insights Analyst

Xcel Energy; Minnesota; Hybrid; USD 85,000 - 121,000; Full time

Benefits offered by this job

Annual Incentive Program

Medical/Pharmacy Plan

Dental

Vision

Life Insurance

401(k) plan

Paid time off

Holidays

Pension

Job summary

Xcel Energy is seeking an experienced Market Research Manager to lead strategic marketing research initiatives and syndicated studies, working with internal stakeholders to shape business decisions. You will design studies, validate analytics, and present insights that inform product development and marketing strategy.

Ideal candidates have 5+ years in marketing research (quant/qual), experience with syndicated research, and strong communication. Travel about 10% is expected.

Qualifications

• Bachelor's degree in a related field.
• 5+ years experience in marketing research including quantitative and qualitative methods.
• Experience in brand/product advertising evaluations, DSM program evaluations, customer loyalty, or VOC/Customer Experience.
• Syndicated research and ad hoc topics to inform business decisions.
• Strong written and verbal communication skills.

Responsibilities

• Lead strategic management of primary marketing research initiatives and syndicated studies.
• Consult with internal stakeholders to define objectives and identify business questions.
• Plan, implement, and execute marketing research programs with vendors and internal teams.
• Communicate insights and implications clearly to stakeholders and drive decisions.
• Define research scope, timing, and resource constraints; manage complex projects.
• Stay current on external vendors and new methodologies to expand impact.
• Monitor industry trends and surface customer-related strategic issues for discussions.

Skills

Marketing research

Quantitative methods

Qualitative methods

Vendor management

Stakeholder communication

Education

Bachelor's degree in related field

MBA (preferred)

Job description

Xcel Energy (NASDAQ: XEL) is a leading energy provider and Fortune 500 company, dedicated to servicing millions of electricity and natural gas customers across eight states: Minnesota, Colorado, Wisconsin, Michigan, North Dakota, South Dakota, New Mexico and Texas. We make energy work better for our customers, helping them thrive every day. That means always raising the bar - delivering better service and providing more reliable, resilient, and sustainable energy.

Xcel Energy is a place where you’ll have opportunities to grow, expand your skills, and help lead the clean energy transition. We offer meaningful rewards, recognition, and support to help you build your career and make an impact - both on the job and beyond. Most importantly, it means you’ll be joining a company that knows employees are the driving force behind its success and is committed to helping you be your best.

Xcel Energy supports a hybrid work model to enable collaboration and flexibility. Many roles are expected to work onsite three days per week (Tuesday–Thursday); however, work location expectations vary based on role, team, and business needs.

Position Summary

Responsible for the strategic management of all primary marketing research initiatives and syndicated studies with internal and external resources in order to shape and improve business decision-making and execution for marketing and product development. Consult and collaborate with assigned internal stakeholders to understand their business in order to identify critical business objectives, design appropriate marketing research studies, validate analytics, synthesize findings, and present primary marketing research results and recommendations. Understand the short and long-term strategy goals and objectives of Xcel Energy and the Marketing Research organization to fulfill associated marketing research needs and continue to grow best practices.

Essential Responsibilities

• Consult and collaborate proactively with assigned internal stakeholder teams to understand their business needs and questions. Identify and propose potential marketing research initiatives that would inform their business questions through exposure to customer, market, and competitive trends.
• Partner with assigned stakeholder teams to ensure that they are utilizing research to inform their decision-making. Attend stakeholder staff meetings in order to remain informed about their initiatives and provide insights and suggest potential solutions to their challenges based on marketing research.
• Manage and drive the planning, implementation, and execution of all marketing research programs both primary and secondary for assigned stakeholder teams. Ensure successful project management throughout the research process from conception through final deliverables. Direct the generation of final deliverables in collaboration with external vendors and internal stakeholders that communicate insights and implications that are relevant to stakeholders. Effectively communicate milestone achievements or challenges with research stakeholders and encourage their involvement in the process in order to incorporate their input into the final outcomes of the research.
• Clearly define the research objectives and the necessary scope of the research. Identify timing and resource constraints for the research. Design, implement and manage research projects with various levels of complexity. Successfully partner and manage the activities of the external vendors in terms of the preferred methodology, sampling, survey instrument, analysis plan design, reporting and presentation. Ensure the work meets determined research objectives, within client timing and research constraints, subject to managerial review and approval.
• Implement special projects on behalf of the Marketing Research Organization to ensure that the department remains efficient and utilizes best practices throughout the project management process and to expand the impact of marketing research throughout Xcel Energy.
• Remains up-to-date on the offerings that external vendors provide and new methodologies being utilized to answer marketing research questions.
• Remains up-to-date on company, industry and business issues/trends to ensure clients are appropriately considered in the research process. Surfaces customer-related strategic issues and initiatives for client discussion.

Minimum Requirements

• Bachelor's degree in a related field.
• 5+ years experience in marketing research including both quantitative and qualitative methods.
• Experience in one of the following areas: brand and product advertising evaluations, DSM program evaluations, customer loyalty, Voice of the Customer/Customer Experience.
• Custom/adhoc marketing research topics to inform business decision-making.
• Syndicated research.
• Proven written and verbal communication skills.
• Approximately 10% travel required.
• Preferred MBA.
• 3+ years experience in the utilities/energy industry.

Our culture is grounded in shared values and employee commitments that guide how we work, support one another, and grow together.

Our Values

Connected, Committed, Trustworthy, Safe

Our Employee Commitments

• Work that makes a difference
• A team you can count of
• Opportunities to grow
• Rewards that help you thrive

Xcel Energy provides job applicants reasonable accommodations for disabilities throughout the application process. If you are in need of an accommodation to complete the application process, now or at any time in the future, please complete the Applicant Accommodation Request Form.

Non-Bargaining

The anticipated starting base pay for this position is: $84,900.00 to $120,566.66 per year

This position is eligible for the following benefits:

• Annual Incentive Program
• Medical/Pharmacy Plan
• Dental
• Vision
• Life Insurance
• Dependent Care Flexible Spending Account
• Health Care Flexible Spending Account
• Health Savings Account (HSA) (if enrolled in eligible health plan)
• Limited-Purpose FSA (if enrolled in eligible health plan and HSA)
• Transportation Reimbursement Account
• Short-term disability (STD)
• Long-term disability (LTD)
• Employee Assistance Program (EAP)
• Fitness Center Reimbursement (if enrolled in eligible health plan)
• Tuition reimbursement
• Transit programs
• Employee recognition program
• Pension
• 401(k) plan
• Paid time off (PTO)
• Holidays
• Volunteer Paid Time Off (VPTO)
• Parental Leave

Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.

In any materials you submit, you may redact or remove age-identifying information including but not limited to dates of school attendance and graduation. You will not be penalized for redacting or removing this information.

Deadline to Apply: 11/08/26

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Accessibility Statement

Xcel Energy endeavors to make https://www.xcelenergy.com and https://jobs.xcelenergy.com accessible to any and all users. If you are in need of an accommodation to complete the application process, now or at any time in the future, please complete the Applicant Accommodation Request Form. For any other application related questions, including application follow-ups or technical issues, please use our Recruiting Assistance, Electra, for assistance. Electra can be found in the lower right-hand corner of our Xcel Energy Careers site.