Senior Marketing Insights Strategist (Hybrid)

Xcel Energy Inc; Minneapolis (MN); Híbrido; USD 85.000 - 121.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Annual Incentive Program

Medical/Pharmacy Plan

Dental

Vision

Life Insurance

401(k)

Paid time off

Descripción de la vacante

Xcel Energy Inc. in the United States seeks a seasoned Marketing Research leader to manage primary and syndicated studies, shaping product development and strategic decisions.

You will collaborate with internal stakeholders to uncover critical business objectives and deliver insights that influence marketing strategies. The role requires 5+ years in marketing research (quant & qual) with strong communication, vendor management, and a willingness to travel about 10%.

Formación

• Bachelor's degree in a related field.
• 5+ years of marketing research experience including both quantitative and qualitative methods.
• Experience in brand/product advertising evaluations, DSM program evaluations, customer loyalty, or Voice of the Customer/Customer Experience.
• Syndicated research experience.
• Proven written and verbal communication skills.
• Approximately 10% travel required.
• Preferred MBA.
• 3+ years experience in the utilities/energy industry.

Responsabilidades

• Consult and collaborate with internal stakeholder teams to understand business needs and questions, proposing marketing research initiatives based on customer, market, and competitive trends.
• Partner with stakeholders to ensure research informs decision-making and participate in staff meetings to provide insights and solutions.
• Plan, implement, and execute marketing research programs (primary/secondary) and manage external vendors and internal stakeholders to deliver actionable insights.
• Define research objectives and scope, design and manage projects of varying complexity, and ensure timely delivery within constraints.
• Manage special projects to improve department efficiency and expand the impact of marketing research at Xcel Energy.
• Stay up-to-date on vendor offerings and new methodologies to answer research questions.
• Surface customer-related strategic issues for client discussion.

Conocimientos

Marketing research

Quantitative methods

Qualitative methods

Stakeholder communication

Travel ~10%

Educación

Bachelor's degree

MBA (preferred)

Descripción del empleo

Xcel Energy Inc. in the United States seeks a seasoned Marketing Research leader to manage primary and syndicated studies, shaping product development and strategic decisions.

You will collaborate with internal stakeholders to uncover critical business objectives and deliver insights that influence marketing strategies. The role requires 5+ years in marketing research (quant & qual) with strong communication, vendor management, and a willingness to travel about 10%.