Senior Customer Growth & Advocacy Lead (Hybrid/Remote-Eligible)

Blumberg Capital Company; San Diego (CA); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Comprehensive Benefits

Flexible Hybrid Working Environment

Wellness programs

Employee Resource Groups

Job summary

Trulioo, a leading digital identity verification platform, is seeking a Senior Customer Marketing Manager to drive expansion and adoption marketing for mid-market and enterprise customers. You will partner with customer success and product to define expansion signals, build campaigns, and own advocacy and case studies.

This hybrid role, based at Vancouver or San Diego with possible North American remote arrangements, emphasizes leveraging AI and emerging tech to boost productivity and

Qualifications

• Eight+ years in B2B SaaS customer/expansion marketing for mid-market and enterprise.
• Proven track record co-owning revenue targets with customer success.
• Experience designing multi-persona ABM campaigns and advocacy.
• Data governance and collaboration with RevOps or analytics teams.

Responsibilities

• Own expansion and adoption marketing strategy for existing customers.
• Develop signal framework and campaigns tied to adoption and expansion.
• Build customer advocacy and reference pipeline for case studies.
• Partner with RevOps on data governance, targeting, and segmentation.
• Implement AI-enabled workflows and ensure responsible use of AI.

Skills

Expansion marketing

Cross-functional collaboration

ABM / account-based campaigns

AI in marketing

Salesforce / Marketo experience

Education

Bachelor's degree in marketing or related field

Tools

CRM systems

Marketing automation

Job description

Trulioo, a leading digital identity verification platform, is seeking a Senior Customer Marketing Manager to drive expansion and adoption marketing for mid-market and enterprise customers. You will partner with customer success and product to define expansion signals, build campaigns, and own advocacy and case studies.

This hybrid role, based at Vancouver or San Diego with possible North American remote arrangements, emphasizes leveraging AI and emerging tech to boost productivity and