Senior CTV & Programmatic Media Buyer | Data-Driven Growth

Trend Capital Holdings, Inc.; Washington (District of Columbia); Vor Ort; USD 100.000 - 150.000; Vollzeit

Zusammenfassung

Trend Capital Holdings, Inc. is seeking a Senior Media Buyer for CTV and/or programmatic advertising to join the performance marketing team.

The ideal candidate will plan, execute, and optimize campaigns across leading DSPs with a strategic, data-driven approach. The role involves managing substantial budgets, developing media strategies, and collaborating with analytics, creative, and client-facing teams to maximize campaign performance and ROI.

Qualifikationen

• Minimum 5+ years of experience in digital media buying with hands-on CTV and programmatic advertising.
• Deep understanding of DSPs and programmatic buying platforms such as The Trade Desk, DV360, StackAdapt, Yahoo DSP, Basis, Amazon DSP, or similar platforms.
• Strong knowledge of CTV ecosystem fundamentals including inventory sources, audience targeting, measurement, attribution, and optimization methodologies.
• Experience managing six-figure to seven-figure monthly advertising budgets.
• Proven ability to analyze campaign data and make strategic decisions that improve efficiency, scale, and profitability.
• Strong understanding of attribution models, conversion tracking, audience segmentation, and performance measurement.
• Advanced proficiency with reporting and analytics tools, including Google Analytics, Looker Studio, Excel, Google Sheets, and other BI platforms.
• Experience with direct response, lead generation, eCommerce, or customer acquisition campaigns.

Aufgaben

• Develop, launch, manage, and optimize CTV and programmatic advertising campaigns across multiple DSPs and media platforms.
• Create comprehensive media strategies that align with client objectives, audience targeting requirements, and performance goals.
• Manage and allocate advertising budgets efficiently while maintaining profitability and maximizing ROI.
• Monitor campaign performance daily and optimize toward key metrics including CPA, ROAS, CPM, CPCV, CTR, view-through conversions, and incremental lift.
• Conduct audience, inventory, placement, and creative testing to improve campaign performance and scalability.
• Collaborate with creative teams to develop high-performing video, display, native, and CTV ad creatives.
• Analyze large datasets and performance reports to identify trends, opportunities, and actionable insights.
• Build and maintain reporting dashboards and present campaign performance, recommendations, and strategic insights to internal stakeholders and clients.
• Evaluate and implement new audience targeting strategies, data providers, inventory sources, and emerging advertising technologies.
• Stay current on industry developments, privacy regulations, attribution methodologies, and evolving programmatic and CTV best practices.
• Mentor junior media buyers and contribute to the ongoing development of media buying processes and optimization frameworks.

Kenntnisse

Digital media buying

CTV advertising

Programmatic buying

The Trade Desk

DV360

Looker Studio

Google Analytics

Budget management

Data-driven decision making

Campaign optimization

Cross-functional collaboration

Tools

Looker Studio

Google Analytics

Jobbeschreibung

Trend Capital Holdings, Inc. is seeking a Senior Media Buyer for CTV and/or programmatic advertising to join the performance marketing team.

The ideal candidate will plan, execute, and optimize campaigns across leading DSPs with a strategic, data-driven approach. The role involves managing substantial budgets, developing media strategies, and collaborating with analytics, creative, and client-facing teams to maximize campaign performance and ROI.