CTV & Programmatic Media Buyer for Direct-Response Growth

Talent Hackers; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Talent Hackers is looking for a CTV & Programmatic Media Buyer to scale performance-driven TV and streaming campaigns, with a focus on Final Expense insurance. You will manage the full media buy process, including channel strategy, audience development, and optimization, to generate qualified inbound calls through direct-response video advertising.

You will leverage programmatic and CTV platforms, tune creative and audiences based on data, and collaborate with call tracking teams to measure CPA

Qualifications

• 3–5 years media buying experience in CTV/OTT and programmatic buying.
• Strong understanding of video ad creative that drives response.
• Experience with call tracking/attribution platforms and CPA/ROAS reporting.
• Analytical mindset with ability to translate data into action.
• Excellent English communication and cross‑functional collaboration skills.
• Ability to work full‑time CST or EST hours.

Responsibilities

• Plan, launch, and manage CTV/programmatic campaigns across platforms like Roku and DSPs.
• Ideate, script, and help produce direct-response video ad creative to drive inbound calls.
• Analyze spend, CPA, and conversion metrics; translate insights into optimization decisions.
• Partner with call tracking and attribution teams to tie ad spend to call volume and outcomes.
• Test and iterate on creative, audiences, and publisher mix to improve CPA.
• Stay current on CTV/programmatic ad tech trends and buying best practices.

Skills

Media buying

Analytical mindset

English communication

Cross-functional collaboration

Direct-response focus

Tools

Ringba

CPA/ROAS reporting

Job description

Talent Hackers is looking for a CTV & Programmatic Media Buyer to scale performance-driven TV and streaming campaigns, with a focus on Final Expense insurance. You will manage the full media buy process, including channel strategy, audience development, and optimization, to generate qualified inbound calls through direct-response video advertising.

You will leverage programmatic and CTV platforms, tune creative and audiences based on data, and collaborate with call tracking teams to measure CPA