Senior Crypto PR Lead — Media Strategy & Narrative

Capstone Hill Search; New York (NY); Hybrid; USD 120,000 - 130,000; Full time

Job summary

Capstone Hill Search is seeking a Senior PR Manager in New York City for a hybrid role, three days in the office. The position focuses on owning proactive PR and media relations within the crypto and digital assets sector.

You will work with senior marketing leadership and the C-suite to shape external narratives, drive media coverage, and lead day-to-day execution in a fast-moving market.

Qualifications

• 5–8 years of PR / communications experience.
• Knowledge of the crypto/fintech ecosystem, media landscape and news cycle.
• Relationships with relevant crypto, fintech and financial journalists.
• Excellent writing skills and the ability to produce high-quality content independently.
• Understanding of the regulatory issues shaping crypto and digital assets.
• Strong proactive and reactive media relations experience.
• Confidence working directly with senior executives.
• An entrepreneurial, curious and highly responsive approach.
• Ability to operate effectively across multiple fast-moving priorities.

Responsibilities

• Own and execute proactive PR and media relations.
• Build relationships and secure coverage across crypto-native, fintech and relevant mainstream media.
• Identify stories and react quickly to crypto, digital asset, regulatory and market developments.
• Write press releases, statements, bylines, executive talking points and messaging.
• Support executive profiling, interviews and thought leadership.
• Manage rapid-response and issues communications in a fast-moving sector.
• Work closely with Marketing, Legal, Compliance and Product.
• Develop communications that resonate with a younger, digitally native customer base.
• Advise senior leadership while remaining highly hands-on with day-to-day execution.

Skills

PR experience

Crypto knowledge

Media relations

Writing skills

Regulatory awareness

Executive exposure

Entrepreneurial mindset

Multi-priority management

Agency experience

Job description

Capstone Hill Search is seeking a Senior PR Manager in New York City for a hybrid role, three days in the office. The position focuses on owning proactive PR and media relations within the crypto and digital assets sector.

You will work with senior marketing leadership and the C-suite to shape external narratives, drive media coverage, and lead day-to-day execution in a fast-moving market.