Director of Earned Media

Coinbound; United States; Remote; USD 180,000 - 240,000; Full time

Job summary

Coinbound is seeking a Director of Earned Media to lead the agency's earned media and PR work, owning strategy, people, delivery, and department performance. You will build and scale a PR team that earns meaningful coverage for Web3, crypto, and technology clients, strengthening reputations and trusted industry voices.

You will work with agency leadership to grow the department, maintain strong client relationships, and uphold high execution standards while guiding senior executives on

Qualifications

• Significant experience leading earned media or PR programs, in an agency or comparable environment.
• Proven success securing meaningful media coverage and shaping comms strategies for technology, crypto, Web3, or complex industries.
• Strong journalist/editorial relationships with excellent news judgment, storytelling, writing, and editing skills.
• Experience managing department budgets, staffing, profitability, and client relationships.
• Ability to advise senior executives, lead high-stakes client conversations, and support new business pitches.
• Practical leadership style: set strategy, develop people, and step into campaign execution when needed.
• Strong understanding of the Web3 and crypto media landscape, or relevant tech PR experience.
• Clear communication, sound judgment, and ability to lead a distributed team across multiple clients and deadlines.

Responsibilities

• Set and lead the agency's earned media and PR strategy across media relations, thought leadership, executive visibility, company announcements, and reputation management.
• Hire, coach, and lead the earned media team, setting clear priorities, quality standards, and accountability for results.
• Own department performance, including budgets, resource planning, profitability, client retention, and growth.
• Guide campaign strategy and execution, turning complex client stories into compelling narratives and timely media opportunities.
• Build and maintain strong relationships with journalists, editors, and relevant industry publications.
• Serve as a senior advisor to clients and their executives on positioning, communications strategy, and sensitive reputation issues.
• Partner with sales and account teams on proposals, pitches, service development, and expanding client relationships.
• Define and report on meaningful performance measures, including coverage quality, message alignment, share of voice, client satisfaction, and department results.
• Create processes that help the team deliver consistently as the department grows, and coordinate with the agency's other marketing teams.

Skills

Leadership

Strategic planning

PR & Earned Media

Team building

Client relationships

Job description

Lead Coinbound's earned media and PR department as a senior executive, owning strategy, team development, client outcomes, and department performance.

Coinbound is seeking a Director of Earned Media to lead the agency's earned media and public relations work. This is a senior executive position with responsibility for the department's strategy, people, delivery, and business performance.

You'll build and scale a PR team that helps Web3, crypto, and technology clients earn meaningful coverage, strengthen their reputations, and become trusted voices in their markets. You'll work closely with agency leadership to grow the department while maintaining strong client relationships and high standards of execution.

What you'll do

• Set and lead the agency's earned media and PR strategy across media relations, thought leadership, executive visibility, company announcements, and reputation management.
• Hire, coach, and lead the earned media team, setting clear priorities, quality standards, and accountability for results.
• Own department performance, including budgets, resource planning, profitability, client retention, and growth.
• Guide campaign strategy and execution, turning complex client stories into compelling narratives and timely media opportunities.
• Build and maintain strong relationships with journalists, editors, and relevant industry publications.
• Serve as a senior advisor to clients and their executives on positioning, communications strategy, and sensitive reputation issues.
• Partner with sales and account teams on proposals, pitches, service development, and expanding client relationships.
• Define and report on meaningful performance measures, including coverage quality, message alignment, share of voice, client satisfaction, and department results.
• Create processes that help the team deliver consistently as the department grows, and coordinate with the agency's other marketing teams.

What we're looking for

• Significant experience leading earned media or PR programs, with a track record of building and managing teams in an agency or comparable environment.
• Demonstrated success winning meaningful media coverage and shaping communications strategies for technology, crypto, Web3, or other complex industries.
• Strong journalist and editorial relationships, along with excellent news judgment, storytelling, writing, and editing skills.
• Experience managing department budgets, staffing, profitability, and client relationships.
• Ability to advise senior executives, lead high-stakes client conversations, and support new business pitches.
• A practical leadership style: able to set strategy, develop people, and step into campaign execution when needed.
• Strong understanding of the Web3 and crypto media landscape, or relevant technology PR experience with the ability to learn the market quickly.
• Clear communication, sound judgment, and the ability to lead a distributed team across multiple clients and deadlines.

Compensation

Competitive base plus bonus tied to department performance.