Senior Cross-Platform Media Account Executive

TEGNA Inc.; Jacksonville (FL); On-site; USD 65,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Teladoc access

Spring Health therapy sessions

PTO + 9 holidays per year

Job summary

TEGNA Inc. in Jacksonville is seeking an Account Executive to grow new business and manage a book of advertising clients across broadcast TV, Premion streaming/CTV, and digital.

You will uncover client goals, craft multi-platform strategies, and own the full sales cycle from prospecting to close. The role requires 5+ years in media or advertising sales, strong negotiation and presentation skills, and the ability to travel locally.

Qualifications

• 5+ years of media, digital, or advertising sales experience with a proven track record of meeting or exceeding revenue targets.
• Demonstrated ability to prospect, open new business, and build a self-sustaining pipeline.
• Command of the modern media landscape: broadcast television, streaming/CTV, programmatic, digital video, display, social, and content.
• Experience selling to business owners and/or agencies, with the presence to lead in strategic pitches.
• Strong negotiation, presentation, and relationship-building skills.
• Fluency in turning data and analytics into a clear ROI story for clients.
• Proficiency with CRM and Microsoft Office; familiarity with Google Analytics, DSPs/SSPs, and ad-management tools is a plus.
• Valid driver’s license with ability to travel locally to meet clients and partners as needed.

Responsibilities

• Driven new business. Build and maintain a strong pipeline of local and regional advertisers, connect with key decision-makers, and create opportunities across broadcast TV, Premion streaming/CTV and digital.
• Sell strategically and consultatively. Uncover each client’s real business goals, read the market and competitive landscape, and architect tailored multi-platform solutions that tie to measurable outcomes.
• Own the full sales cycle. Prospect, qualify, present, negotiate and close business while consistently meeting activity and revenue targets.
• Grow and defend the book. Turn accounts into long-term partnerships; expand them through upsell and cross-sell across the portfolio and stay close to results to renew and grow.
• Pitch with data. Build compelling, insight-driven proposals showing how broadcast reach and connected-TV targeting deliver ROI.
• Run your business. Manage pipeline, forecast accurately, and collaborate with accounts, creative, and product teams to deliver campaigns that perform and retain.

Skills

Media sales

Pipeline development

Negotiation

Presentation skills

CRM proficiency

Tools

CRM (Salesforce)

Google Analytics

DSPs/SSPs

Microsoft Office

Job description

TEGNA Inc. in Jacksonville is seeking an Account Executive to grow new business and manage a book of advertising clients across broadcast TV, Premion streaming/CTV, and digital.

You will uncover client goals, craft multi-platform strategies, and own the full sales cycle from prospecting to close. The role requires 5+ years in media or advertising sales, strong negotiation and presentation skills, and the ability to travel locally.