Local Cross-Platform Media Account Executive

TEGNA; Jacksonville (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) with company match

Teladoc and Spring Health benefits

PTO and paid holidays

Health, dental, vision plans

Job summary

TEGNA's Jacksonville-based team seeks an Account Executive to grow new business and manage a diverse book of advertising clients. You will leverage broadcast TV, Premion streaming/CTV, and digital solutions to create multi-platform campaigns that meet client goals and drive measurable ROI.

Ideal candidates bring 5+ years in media or advertising sales, a proven revenue track record, and strong skills in prospecting, negotiation, and presentations.

Qualifications

• 5+ years of media, digital, or advertising sales experience with a proven track record of meeting or exceeding revenue targets in a competitive market.
• Prospect, open new business, and build a self-sustaining pipeline.
• Command of the modern media landscape: broadcast TV, streaming/CTV, programmatic, digital video, display, social, and content.
• Experience selling to business owners and/or agencies with leadership in strategic pitches.
• Strong negotiation, presentation, and relationship-building skills.
• Fluency in turning data and analytics into a clear ROI story.
• Proficiency with CRM and Microsoft Office; familiarity with Google Analytics, DSPs/SSPs, and ad-management tools a plus.
• Valid driver's license with the ability to travel locally to meet clients and partners as needed.

Responsibilities

• Drive new business. Build and maintain a strong pipeline of local and regional advertisers across broadcast TV, Premion streaming/CTV and digital.
• Sell strategically and consultatively; uncover client goals and architect tailored, multi-platform solutions.
• Own the full sales cycle: prospect, qualify, present, negotiate and close business while meeting targets.
• Grow and defend the book; expand accounts through upsell and cross-sell while renewing and growing each cycle.
• Pitch with data by building insight-driven proposals showing ROI of broadcast reach and connected-TV targeting.
• Run your business by managing pipeline, forecasting, and coordinating with internal teams to deliver campaigns.

Skills

Media sales

New business development

Negotiation

Presentation skills

Relationship building

Data-driven ROI storytelling

CRM proficiency

Tools

CRM

Google Analytics

DSPs/SSPs

ad-management tools

Job description

TEGNA's Jacksonville-based team seeks an Account Executive to grow new business and manage a diverse book of advertising clients. You will leverage broadcast TV, Premion streaming/CTV, and digital solutions to create multi-platform campaigns that meet client goals and drive measurable ROI.

Ideal candidates bring 5+ years in media or advertising sales, a proven revenue track record, and strong skills in prospecting, negotiation, and presentations.