Senior Cross-Channel Media Strategist

Caesars Sportsbook & Casino; Las Vegas (NV); On-site; USD 90,000 - 130,000; Full time

Job summary

Caesars Digital is seeking a Media Analyst to develop integrated, data-driven media strategies supporting Caesars Sportsbook and iCasino brands. You will partner with marketing and resort teams to align campaigns across multiple markets and channels.

The role requires strong analytical rigor, experience in cross‑channel media planning, and comfort working in a regulated, fast-paced environment. Las Vegas, NV office preferred, with collaboration across East and West Coast time zones.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business or related field.
• 5–7+ years of media planning experience, preferably in an agency or complex B2C environment.
• Experience with regulated industries such as sports betting or online gaming is preferred.
• Proven ability to develop full-funnel, cross‑channel media strategies with hands-on execution.
• Experience managing large multi‑channel budgets with a focus on performance and efficiency.

Responsibilities

• Develop integrated, data-driven media strategies and plans aligned to business objectives and Caesars’ marketing ecosystem.
• Lead end-to-end planning and execution of campaigns across broadcast, digital, CTV, streaming audio, OOH, print, radio, experiential and sponsorships.
• Collaborate with Analytics and Insights teams to refine measurement, attribution, and performance reporting.
• Coordinate with regional stakeholders to build plans driving revenue, acquisition, and engagement.
• Ensure media placements and creative comply with vendor guidelines and regulatory requirements across jurisdictions.

Skills

Media planning

Analytical skills

Stakeholder management

Excel skills

Data-driven

Education

Bachelor’s degree in Marketing/Advertising/Business

Tools

Google Campaign Manager

DV360

Nielsen

comScore

Kantar

Job description

Caesars Digital is seeking a Media Analyst to develop integrated, data-driven media strategies supporting Caesars Sportsbook and iCasino brands. You will partner with marketing and resort teams to align campaigns across multiple markets and channels.

The role requires strong analytical rigor, experience in cross‑channel media planning, and comfort working in a regulated, fast-paced environment. Las Vegas, NV office preferred, with collaboration across East and West Coast time zones.