Media Planning Analyst (Las Vegas)

Caesars Entertainment; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Caesars Entertainment, through Caesars Digital, is seeking a Media Analyst to develop integrated media strategies across brands like Caesars Sportsbook and iCasino properties. You will partner with marketing, resort teams, and external agencies to ensure alignment and drive acquisition, engagement, and revenue growth.

The role requires strong strategic thinking, analytical rigor, and capability to translate insights into actionable recommendations while managing cross-channel campaigns and

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 5-7+ years of media planning experience, preferably in an agency or complex B2C environment.
• Experience with gaming or regulated industries is a plus.

Responsibilities

• Develop integrated, data-driven media strategies and plans aligned to business objectives and Caesars' marketing ecosystem.
• Collaborate with cross-functional stakeholders to build media plans that drive measurable results against core KPIs.
• Lead end-to-end planning and execution of campaigns across channels (broadcast, digital, CTV, streaming audio, OOH, print, radio, experiential, sponsorships).

Skills

Media planning

Cross-functional collaboration

Data-driven decision making

Budget management

Digital advertising platforms

Analytics & measurement

Stakeholder communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Campaign Manager 360

Display & Video 360

Nielsen

comScore

Kantar

Job description

Job Description The Media Analyst will support Caesars Digital's portfolio of brands, including Caesars Sportsbook and two Caesars iCasino properties, developing integrated media strategies that drive acquisition, engagement, and revenue growth. This role will work closely with digital marketing teams while also partnering with Caesars' resort and brick-and-mortar businesses to ensure alignment across the broader Caesars ecosystem. The ideal candidate combines strong strategic thinking, media expertise, analytical rigor, and cross-functional collaboration skills.

Responsibilities

• Develop integrated, data-driven media strategies and plans aligned to business objectives, consumer behavior, and Caesars' marketing ecosystem
• Partner with regional and cross-functional stakeholders to build media plans that drive measurable results against core KPIs (e.g., revenue, acquisition, engagement)
• Collaborate with Caesars Digital teams supporting Caesars Sportsbook and iCasino brands, while maintaining alignment with Caesars' resort and property marketing teams where appropriate
• Translate insights from syndicated research, first-party data, and market analytics into actionable recommendations and compelling strategic narratives
• Lead the end-to-end planning and execution of campaigns across channels including broadcast, digital, CTV, streaming audio, OOH, print, radio, experiential, and sponsorships
• Collaborate with internal teams and external agency partners to ensure integrated, cohesive campaigns across multiple markets
• Oversee campaign execution timelines, deliverables, and budgets, ensuring on-time and in-full delivery
• Partner closely with creative teams to define asset requirements, specs, and timelines, ensuring alignment with campaign strategies
• Ensure all media placements and creative comply with vendor guidelines and regulatory requirements across jurisdictions
• Coordinate regular measurement and performance reviews of media programs to ensure ongoing viability, accountability, and optimization
• Partner with Analytics and Insights teams to continuously improve measurement methodologies, reporting frameworks, attribution, and performance evaluation
• Monitor campaign performance and deliver regular reporting, insights, and optimization recommendations
• Build clear and compelling presentations, media plans, and tracking tools for internal stakeholders
• Proactively identify risks, troubleshoot issues, and elevate when necessary to keep campaigns on track
• Champion best practices and ensure adherence to media planning, buying, and governance processes
• Collaborate effectively across geographically distributed teams, demonstrating flexibility to support stakeholders and business partners across both East Coast and West Coast time zones as needed.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field
• 5-7+ years of media planning experience, preferably in an agency or complex B2C environment
• Sports betting, online gaming, iCasino, entertainment, hospitality, or other highly regulated industries preferred
• Proven experience developing full-funnel, cross-channel media strategies with hands-on execution expertise
• Strong experience managing large, multi-channel budgets with a focus on performance and efficiency
• Proficiency with leading media tools and platforms (e.g., Google Campaign Manager/Display & Video 360, Nielsen, comScore, Kantar, etc.)
• Solid understanding of media measurement frameworks and KPIs (ROI, CPA, CPM, CPP, reach/frequency, attribution models)
• Strong media math and analytical skills, with the ability to translate data into actionable insights
• Experience with direct media buying or stewardship of buying teams/agencies
• Gaming License for New Jersey and Nevada

Additional Requirements

• Exceptional communication and stakeholder management skills, including the ability to influence senior leaders and present complex concepts clearly
• Highly organized with the ability to manage multiple campaigns, deadlines, and priorities in a fast-paced environment
• Advanced proficiency in Microsoft Excel and PowerPoint
• Ability to navigate and operate effectively within a regulated, multi-state business environment
• A proactive mindset with intellectual curiosity, ownership, and a drive for continuous improvement

About Us

At Caesars Digital, We Don't Just Play the Game - We Set the Standard.

As a proud part of Caesars Entertainment, the world's premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is Blazing The Trail in digital innovation, customer experience and industry excellence.

We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers.

From cutting-edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we're building something extraordinary. And we want you to be part of it.

Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars.