Data-Driven Cross-Channel Media Planner

Caesars Entertainment; United States; On-site; USD 90,000 - 140,000; Full time

Job summary

Caesars Entertainment, through Caesars Digital, is seeking a Media Analyst to develop integrated media strategies across brands like Caesars Sportsbook and iCasino properties. You will partner with marketing, resort teams, and external agencies to ensure alignment and drive acquisition, engagement, and revenue growth.

The role requires strong strategic thinking, analytical rigor, and capability to translate insights into actionable recommendations while managing cross-channel campaigns and

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 5-7+ years of media planning experience, preferably in an agency or complex B2C environment.
• Experience with gaming or regulated industries is a plus.

Responsibilities

• Develop integrated, data-driven media strategies and plans aligned to business objectives and Caesars' marketing ecosystem.
• Collaborate with cross-functional stakeholders to build media plans that drive measurable results against core KPIs.
• Lead end-to-end planning and execution of campaigns across channels (broadcast, digital, CTV, streaming audio, OOH, print, radio, experiential, sponsorships).

Skills

Media planning

Cross-functional collaboration

Data-driven decision making

Budget management

Digital advertising platforms

Analytics & measurement

Stakeholder communication

Education

Bachelor's degree in Marketing or related field

Tools

Google Campaign Manager 360

Display & Video 360

Nielsen

comScore

Kantar

Job description

Caesars Entertainment, through Caesars Digital, is seeking a Media Analyst to develop integrated media strategies across brands like Caesars Sportsbook and iCasino properties. You will partner with marketing, resort teams, and external agencies to ensure alignment and drive acquisition, engagement, and revenue growth.

The role requires strong strategic thinking, analytical rigor, and capability to translate insights into actionable recommendations while managing cross-channel campaigns and