Omni-Channel Media Planning Lead

Caesars Entertainment; Las Vegas (NV); On-site; USD 85,000 - 125,000; Full time

Job summary

Caesars Digital is seeking a Media Planning Manager to craft paid media plans supporting Caesars Entertainment properties across the national portfolio. You will develop omni‑channel strategies spanning Paid Social, Programmatic, OOH, TV/CTV/OTT, Audio and Sponsorships.

You will lead plan development, measurement, and presentation of performance to property marketing teams, agencies, and partners, ensuring timely delivery, compliance with guidelines, and data‑driven optimization.

Qualifications

• Bachelor’s Degree or real-world media experience.
• 5-7 years of media planning across agency or brand.
• Experience with programmatic, TV/CTV/OTT, audio, OOH and sponsorships.
• Experience managing complex budgets and presenting to stakeholders.
• Proficient with Strata and MediaRadar; strong media tools.
• Direct media buying/management experience preferred.

Responsibilities

• Produce strategic media plans grounded in data and media math.
• Collaborate with property marketing teams to meet KPIs.
• Uncover insights to justify plan structure using third-party data.
• Manage and implement media plans with deadlines across disciplines.
• Create tracking materials, timelines, and reports for campaigns.
• Provide weekly and quarterly performance reports to management.

Skills

Media planning

Programmatic

Digital advertising

Budget management

Stakeholder communication

Presentation skills

Education

Bachelor’s Degree or relevant real-world experience

Tools

Strata

MediaRadar

Excel

PowerPoint

Job description

Caesars Digital is seeking a Media Planning Manager to craft paid media plans supporting Caesars Entertainment properties across the national portfolio. You will develop omni‑channel strategies spanning Paid Social, Programmatic, OOH, TV/CTV/OTT, Audio and Sponsorships.

You will lead plan development, measurement, and presentation of performance to property marketing teams, agencies, and partners, ensuring timely delivery, compliance with guidelines, and data‑driven optimization.