Integrated Cross-Channel Media Strategist for Growth

Caesars Entertainment; Las Vegas (NV); On-site; USD 90,000 - 145,000; Full time

Job summary

Caesars Digital is seeking a Media Analyst to develop integrated media strategies for Caesars Sportsbook and iCasino properties. You will work with digital marketing teams and partner with resort businesses to align marketing across Caesars ecosystem.

The ideal candidate brings 5–7+ years in media planning, strong analytical skills, and experience with cross-channel campaigns. This role requires collaboration across East/West Coast teams and adherence to regulatory standards.

Qualifications

• Bachelor's degree or equivalent in marketing, advertising, business or related field.

Responsibilities

• Develop integrated, data-driven media strategies aligned to business objectives.
• Partner with stakeholders to build media plans driving measurable results (revenue, acquisition, engagement).
• Collaborate with Digital teams supporting Caesars Sportsbook and iCasino brands.
• Translate research and analytics into actionable recommendations and narratives.
• Lead end-to-end planning and execution across broadcast, digital, CTV, streaming audio, OOH, print, radio, experiential, sponsorships.

Skills

Media planning

Budget management

Cross-functional collaboration

Data analysis

Presentation skills

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Campaign Manager

Display & Video 360

Nielsen

comScore

Kantar

Job description

Caesars Digital is seeking a Media Analyst to develop integrated media strategies for Caesars Sportsbook and iCasino properties. You will work with digital marketing teams and partner with resort businesses to align marketing across Caesars ecosystem.

The ideal candidate brings 5–7+ years in media planning, strong analytical skills, and experience with cross-channel campaigns. This role requires collaboration across East/West Coast teams and adherence to regulatory standards.