CRO Specialist: Optimize High-Impact Web Experiences

Thesciongroupllc

Chicago (IL)

On-site

USD 67,000 - 72,000

Full time

14 days+

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Benefits offered by this job

Discretionary bonus

PTO & holidays

Health insurance

Dental insurance

Vision insurance

401k matching

Paid maternal leave

Parental leave

Learning reimbursement

Job summary

The Scion Group LLC in Chicago, IL is seeking a Conversion Rate Optimization Specialist to build and optimize high-performance digital experiences focused on conversion, engagement and lead generation. You will design experiments, analyze user behavior, and partner with marketing and development teams to drive measurable improvements in conversion rates.

Ideal candidates have 2+ years in CRO, digital marketing or web analytics, solid experience with GA4, GTM and testing platforms, and a strong

Qualifications

Bachelor's degree in Marketing, Psychology, Statistics, or related field.
2+ years of CRO, digital marketing, UX optimization or web analytics experience.
Experience running A/B or multivariate testing programs.
Strong understanding of conversion funnels, user behavior analysis and website performance metrics.
Experience with GA4, Google Tag Manager and reporting tools.
Familiarity with experimentation platforms such as Convert, Optimizely, VWO or similar.
Understanding of UX/UI principles and mobile-first optimization.
HTML/CSS knowledge for implementing test variations.
Ability to interpret data and communicate findings clearly to both technical and non-technical stakeholders.
Strong attention to detail and organizational skills.

Responsibilities

Build and manage conversion optimization programs, including A/B and multivariate testing initiatives, Specials incentives management, value proposition for community websites
Develop testing hypotheses based on user behavior analysis, heatmaps, analytics and session recordings
Identify conversion barriers, usability issues and opportunities for improvement across websites and landing pages
Analyze website funnels, engagement metrics and lead generation performance to drive optimization strategies
Ensure testing accuracy, consistency and proper QA across all digital experiences
Measure and report on experiment performance, wins and learnings
Monitor KPIs including conversion rate, lead quality, engagement and form completion rates
Build dashboards and reporting frameworks using GA4, Looker and other analytics platforms
Analyze user behavior using tools such as Fullstory, Hotjar etc.
Collaborate with marketing teams to evaluate campaign strategy, promotional offer and performance on the websites
Assist with attribution analysis and performance benchmarking across properties and brands
Partner with developers to implement tests and website enhancements
Work closely with SEO, Marketing, and Sales to align optimization efforts with broader marketing goals
Maintain testing documentation, experiment roadmaps and optimization calendars
Stay current on CRO trends, experimentation tools and UX best practices