Senior CRM Strategy & Personalization Lead

Kendra Scott; Austin (TX); On-site; USD 85,000 - 125,000; Full time

Job summary

Kendra Scott in Austin, TX seeks a CRM marketing leader to own the strategic roadmap for customer lifecycle programs across email and SMS, aligning with brand priorities and promotional calendars.

You will partner with creative, brand, analytics and philanthropy teams to design personalized campaigns, monitor performance, and drive loyalty. This role anchors cross-functional efforts and data-driven decision making.

Qualifications

• 5–8 years of marketing experience with a focus on CRM/customer lifecycle.
• Proven ability to build lifecycle programs and personalization.
• Experience with ESPs such as SFMC, Klaviyo or Attentive.

Responsibilities

• Own the strategic roadmap for CRM marketing aligned with branding and calendars.
• Partner with creative, brand, social, and philanthropy teams to ensure messaging consistency.
• Build and manage a comprehensive messaging calendar for campaigns and launches.
• Monitor CRM performance and present actionable insights to stakeholders.
• Develop regular reporting on campaign results and customer trends.
• Translate insights into strategic recommendations to improve performance.
• Maintain clean data flows and integration across platforms.

Skills

CRM strategy

Customer lifecycle

A/B testing

Data-driven decision making

Cross-functional collaboration

Content personalization

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce Marketing Cloud

Klaviyo

Attentive

Job description

Kendra Scott in Austin, TX seeks a CRM marketing leader to own the strategic roadmap for customer lifecycle programs across email and SMS, aligning with brand priorities and promotional calendars.

You will partner with creative, brand, analytics and philanthropy teams to design personalized campaigns, monitor performance, and drive loyalty. This role anchors cross-functional efforts and data-driven decision making.