Senior, CRM Strategy & Planning II

Kendra Scott; Austin (TX); On-site; USD 85,000 - 125,000; Full time

Job summary

Kendra Scott in Austin, TX seeks a CRM marketing leader to own the strategic roadmap for customer lifecycle programs across email and SMS, aligning with brand priorities and promotional calendars.

You will partner with creative, brand, analytics and philanthropy teams to design personalized campaigns, monitor performance, and drive loyalty. This role anchors cross-functional efforts and data-driven decision making.

Qualifications

• 5–8 years of marketing experience with a focus on CRM/customer lifecycle.
• Proven ability to build lifecycle programs and personalization.
• Experience with ESPs such as SFMC, Klaviyo or Attentive.

Responsibilities

• Own the strategic roadmap for CRM marketing aligned with branding and calendars.
• Partner with creative, brand, social, and philanthropy teams to ensure messaging consistency.
• Build and manage a comprehensive messaging calendar for campaigns and launches.
• Monitor CRM performance and present actionable insights to stakeholders.
• Develop regular reporting on campaign results and customer trends.
• Translate insights into strategic recommendations to improve performance.
• Maintain clean data flows and integration across platforms.

Skills

CRM strategy

Customer lifecycle

A/B testing

Data-driven decision making

Cross-functional collaboration

Content personalization

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce Marketing Cloud

Klaviyo

Attentive

Job description

• Own thestrategic roadmapfor CRM marketing, ensuring alignment with brand priorities, promotional calendars, and customer lifecycle goals.

• Partner with creative, brand, social, and philanthropy teams to ensure key messages are integrated across all marketing touchpoints.

• Build and manage acomprehensive messaging calendarthat reflects brand campaigns, product launches, and customer engagement opportunities.

• Monitor daily, weekly, and monthly CRM performance (traffic, engagement, revenue, list health) and present actionable insights to stakeholders.

• Define and managecustomer segmentation strategiesto deliver relevant and personalized content across email and SMS.

• Partner with analytics and data teams to translate customer insights into meaningful targeting and messaging opportunities.

• Champion experimentation andA/B testingto continually optimize performance and engagement.

• Ensure CRM campaigns support key customer segments and drive long-term loyalty.

• Develop and present regular reporting on campaign results, channel KPIs, and customer trends.

• Translate insights into strategic recommendations to enhance future marketing performance.

• Maintain a deep understanding of CRM systems, ensuring clean data flow and integration between platforms.

• Serve as aCRM subject matter expertin marketing and business planning discussions.

• Influence promotional planning through data-driven recommendations on customer engagement and performance trends.

• Partner with technology and analytics teams to ensure CRM initiatives are scalable, data-informed, and aligned with business goals.

• Bachelor’s degree or equivalent experience.

• 5–8 years of marketing experience, with 3+ years focused on CRM, retention, or lifecycle marketing in a high-growth, customer-centric environment.

• Proven success withESP and SMS platforms(e.g., Salesforce Marketing Cloud, Klaviyo, Attentive, etc.).

• Strong analytical and reporting skills with experience using marketing analytics tools.

• Excellent communication and project management abilities.

• Ability to work cross-functionally and manage multiple priorities in a fast-paced environment.

• Agrowth mindset, curiosity for new technologies, and passion for driving meaningful customer engagement.

• Alignment with Kendra Scott’s core values:Family, Fashion, and Philanthropy.