Senior CRM Strategy Lead, Omnichannel

BioPharm Communications, LLC; Northern (KY); Hybrid; USD 110,000 - 140,000; Full time

Job summary

BioPharm Communications LLC in New Hope, PA seeks a Senior Manager, CRM Marketing Strategy to lead data-driven omnichannel campaigns for pharma clients. You will translate objectives into KPIs and oversee insights, dashboards, and reporting with cross-functional teams.

Experience in CRM platforms, analytics, and strong communication skills are essential. The role emphasizes collaboration with Operations, Strategy, and Data teams to optimize campaigns and deliver measurable business impact.

Qualifications

• 6+ years of professional marketing experience, CRM/analytics or omnichannel campaigns.
• Bachelor’s degree in marketing, business, communications, or related field.
• Strong Excel and PowerPoint skills.
• Experience designing, managing and reporting on cross-functional marketing programs.
• Proven ability to use data and metrics to measure performance and determine optimizations.
• Excellent written and verbal communication skills with client-facing presentation experience.
• Highly organized with ability to manage multiple projects in a fast-paced environment.
• Collaborative and proactive mindset to drive results across teams.
• Curious and data-driven, able to translate analytics into insights.
• Ability to prioritize and execute tasks under tight deadlines.
• Passion for innovation in omnichannel marketing.

Responsibilities

• Serve as the CRM department’s primary internal and external point of contact, coordinating with Account, Client Solutions, and client teams.
• Lead the end-to-end CRM metrics and insights process, including data requests, analysis, dashboards/reports, and presenting results to internal teams and clients.
• Translate campaign objectives into KPIs and ensure alignment of marketing goals, data frameworks, and performance metrics from design to reporting.
• Collaborate with CRM Operations to coordinate campaign setup and measurement, ensuring accurate data breakdowns.

Skills

CRM

Marketing strategy

Analytics

OmnichannelCampaigns

Stakeholder management

Communication

Organization

Cross-functional collaboration

Data-driven

Prioritization

Innovation

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Microsoft Excel

Microsoft PowerPoint

Salesforce Marketing Cloud

Tableau

Power BI

Datorama

Job description

BioPharm Communications LLC in New Hope, PA seeks a Senior Manager, CRM Marketing Strategy to lead data-driven omnichannel campaigns for pharma clients. You will translate objectives into KPIs and oversee insights, dashboards, and reporting with cross-functional teams.

Experience in CRM platforms, analytics, and strong communication skills are essential. The role emphasizes collaboration with Operations, Strategy, and Data teams to optimize campaigns and deliver measurable business impact.