Senior CRM Strategist

VML group; Austin (TX); On-site; USD 110,000 - 165,000; Full time

Job summary

VML MAP is seeking a Senior CRM Strategist to drive omnichannel CRM strategies for a top-tier global client. You will work within a global Experience Strategy team and coordinate with CX, performance marketing, creative, media, and data teams to deliver integrated customer journeys.

You will lead strategic workshops, translate research into actionable personas and journey blueprints, and craft compelling narratives that elevate the client’s position as a strategic partner in personalized

Qualifications

• Strong experience in CRM, customer experience strategy, or strategic planning roles, agency or client-side.
• Global outlook with experience delivering CRM strategies for large-scale global clients.
• Self-starter who can impact quickly and become a trusted expert.

Responsibilities

• Work in a small client strategy team as part of the Experience Strategy team at VML MAP.
• Lead development of integrated channel plans across email, mobile apps, social media, and emerging platforms.
• Guide integration of strategies across digital ecosystems ensuring cohesive customer experiences.
• Lead workshops, extract insights, and translate data into executable customer journey strategies.
• Craft narratives and elevate thought leadership to position VML MAP as a strategic partner.

Skills

CRM strategy

Customer experience

Strategic planning

Workshop facilitation

Cross-functional leadership

Global delivery

Job description

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

We areseekinga Senior CRM Strategist to drive the development and execution of omnichannel CRM strategies for one of our top- tier global clients.

If youpossessa proventrack recordof strategic thinking at the intersection of customer experience, data, and digital ecosystems, and thrive within a dynamic agency environment, then we would love to hear from you.

What will your day look like?

As a Senior CRM Strategist, you will:

• Beworking in a smaller client strategy team as part of a broader and growing Experience Strategy team at VML MAP with colleagues around the globe.
• Own and drive strategic deliverables, leading the development of integrated channel plans that define the overarching strategy across diverse touchpoints and journey creation. Guide the integration of these strategies across critical digital ecosystems, including email, mobile apps, social media, andemergingplatforms, ensuring cohesive and impactful customer experiences.
• Lead and Influence Cross-Functional Teams, serving as the strategic bridge between CX, performance marketing, creative, media, and data teams. You will drive optimization of end-to-end customer engagement, ensuring strategic alignment and seamless execution.
• Oversee and synthesize research and analysis. You willfacilitateand lead strategic workshops, extracting insights and translating complex data into impactful, executable strategies, detailed personas, and comprehensive customer journey blueprints that inform strategic decisions.
• Craft compelling narratives and elevate our thought leadership within the industry, positioning VML MAP as a strategic partner.

Who are you going to work with?

At VML MAP, you will become part of a dynamic and international environment with strong opportunities for both personal and professional development.

You will collaborate closely with specialists across the wider VML MAP organization - including experts in technology, data, creative, and client leadership - across our global offices.

You will also work directly with client stakeholders across multiple functions, including marketing, sales, digital, and technology. Our global client base spans industries such as FMCG, retail, fashion, automotive, and financial services. In addition, you will be working with our clients, both management and specialists, across many of their functions including marketing, sales, digital, and technology. Our global clients span across multiple industries including FMCG, retailers, fashion, automotive, and financial services.

What do you bring to the table?

• Strong experience in CRM, customer experience strategy, or strategic planning roles. Both agency and client-side experience are welcomed.
• Global outlook: experience working on and delivering CRM strategies and communications for a large-scale global client.
• Self-Starter: the ability to make an impact quickly, identify the opportunities and become a trusted expert in the team and by the client.
• Strong communication skills: ability to present confidently and lead client meetings and workshops.
• Storytelling prowess: Proven ability to craft compelling, data-backed strategic narratives that inspire, influence, and secure buy-in from senior clients and internal stakeholders.
• Collaborative energy: Experience working as part of a wider client team to deliver work to a high standard collectively.

A leader in personalized customer experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A global network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

WPP (MAP/VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.