Senior CRM Platform Architect - Adobe Journey Optimizer

Fanatics Collectibles; San Mateo (CA); Hybrid; USD 107,000 - 120,000; Full time

Job summary

Fanatics Commerce in San Mateo, California, is seeking a Sr CRM Platform Developer to drive personalized marketing campaigns and lifecycle automations within an agile marketing-led team. The ideal candidate translates business challenges into smart technical solutions, bringing curiosity, initiative, and deep expertise in omni-channel marketing technology.

You will contribute to end-to-end CRM programs, design and execute A/B tests, and deepen fan engagement using Adobe Journey Optimizer, APIs,

Qualifications

• 5+ years designing personalized content and real-time journeys on Marketing Technology platforms.
• Expertise with HTML, CSS, and Handlebars templating.
• Strong communication and stakeholder engagement skills.
• Analytical mindset with KPI-driven optimization.
• Familiarity with agile development methodologies and Jira.

Responsibilities

• Design and implement personalized campaigns and lifecycle automations.
• Build and optimize customer journeys in Adobe Journey Optimizer.
• Collaborate with stakeholders and technical leads to deliver solutions.
• Develop reusable components with HTML/CSS/Handlebars across channels.

Skills

HTML

CSS

Handlebars

Adobe Journey Optimizer

API integrations

CI/CD

Analytics

Stakeholder communication

Tools

Jira

GitHub

Job description

Fanatics Commerce in San Mateo, California, is seeking a Sr CRM Platform Developer to drive personalized marketing campaigns and lifecycle automations within an agile marketing-led team. The ideal candidate translates business challenges into smart technical solutions, bringing curiosity, initiative, and deep expertise in omni-channel marketing technology.

You will contribute to end-to-end CRM programs, design and execute A/B tests, and deepen fan engagement using Adobe Journey Optimizer, APIs,