Senior CRM Platform Engineer — Adobe Journey Optimizer

Fanatics; San Mateo (CA); Hybrid; USD 107,000 - 120,000; Full time

Job summary

Fanatics is seeking a Sr CRM Platform Developer to execute personalized marketing campaigns and lifecycle automations within an agile marketing-led team. You will translate business challenges into smart, scalable technical solutions, delivering fan impact through data, automation, and AI-enabled insights.

The role emphasizes end-to-end journey orchestration, HTML/CSS components, and API integrations, using Adobe Journey Optimizer to deepen fan engagement across lifecycle stages.

Qualifications

• 5+ years designing and creating personalized content and real-time journeys on Marketing Technology platforms, preferably Adobe Experience Platform.
• Expertise developing visual components using HTML, CSS, and Handlebars template languages.
• Excellent written and oral communication skills, with the ability to interact effectively with stakeholders at various levels.
• Sharp analytical and troubleshooting skills to analyze outcomes, KPIs, and gaps in automation logic.
• Familiarity with agile development methodologies and tools such as Jira.
• Strong organizational and interpersonal skills for independent and collaborative work.

Responsibilities

• Partner with stakeholders and technical leads to collect requirements and coordinate development, testing, and deployment.
• Contribute actively in an agile marketing-led team and drive alignment across stakeholders.
• Produce clear code and documentation for maintainability and future work.
• Propose and execute end-to-end CRM solutions that personalize fan touchpoints at scale.
• Design and run A/B and multivariate tests to improve fan engagement across journeys.

Skills

HTML/CSS

Handlebars

Adobe Journey Optimizer

APIs

Jira

CI/CD

Data-driven

Marketing Automation

Tools

Adobe Experience Platform

GitHub

Job description

Fanatics is seeking a Sr CRM Platform Developer to execute personalized marketing campaigns and lifecycle automations within an agile marketing-led team. You will translate business challenges into smart, scalable technical solutions, delivering fan impact through data, automation, and AI-enabled insights.

The role emphasizes end-to-end journey orchestration, HTML/CSS components, and API integrations, using Adobe Journey Optimizer to deepen fan engagement across lifecycle stages.