Lead Platform Architect - Adobe Journey Optimizer

Bounteous; Frisco (TX); On-site; USD 140,000 - 190,000; Full time

Job summary

Bounteous is seeking a Platform Architect to lead high-priority platform implementation projects and ongoing support across marketing automation, journey orchestration, CDP, loyalty and offer management. This role sits in the martech platform team and interfaces with a large cross-functional group to deliver compelling digital customer experiences.

The ideal candidate will have 3+ end-to-end AJO implementations, hands-on AJO experience, and strong data modeling skills, with proficiency in

Qualifications

• 3+ full end-to-end Adobe Journey Optimizer implementations completed, including architecture, data design, integration and activation.
• "3+ years of hands-on experience working with Adobe Journey Optimizer"
• Familiarity with setup/application of common AJO tasks: Channel Configuration, Data Sources, Events, Actions, Audience Definition, Decision Management, etc.
• Familiarity with non-native activation, journey orchestration in AJO with customer interaction via external system
• Adobe Journey Optimizer certification preferred
• Experience with Adobe Experience Platform, RTCDP and CJA strongly preferred
• Experienced data modeler
• Proficiency with JSON and XML
• Experience or familiarity with HTML, MJML, CSS and responsive email coding a plus
• Agency experience preferred, with 2+ years experience in a client-facing role and knowledge of overall agency structures and agile project management methodologies
• Solid understanding of digital marketing execution processes, audience segmentation methods, industry best practices, communication legal compliance, and downstream campaign analysis
• Excellent oral and written communication skills
• Comfortable working with all levels of an organization and capable of communicating as effectively with technical staff as with business and management
• Familiarity with a variety of marketing automation platforms and marketing cloud solutions a plus (Adobe Campaign, Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, Marketo or similar)
• Bachelor’s degree in Computer Science, a related business or technology field, or equivalent work experience required

Responsibilities

• Serve as the primary platform expert for Adobe Journey Optimizer, advising on architecture, governance, and best practices
• Lead discovery efforts to gather necessary information from clients and internal team members to appropriately understand business needs and solution requirements for digital marketing efforts
• Develop deep knowledge of each client's business and available data to ensure platform solutioning is on par with client's marketing objectives
• Translate business needs into detailed technical requirements for platform configuration, data schemas, system integrations and customer journeys to deliver against business needs
• Partner with AEP/CDP Architects and Engineers to implement XDM schemas, plan data ingestion and dataset enablement, transformations, event pipelines, and monitoring, as needed to support journey activation
• Lead platform configuration and development of digital marketing campaigns across channels (email, SMS, push, in-app, etc)
• Manage user roles and permissions in AJO to ensure proper access controls
• Oversee development, testing and deployment of platform work completed by developers
• Provide support to development teams working on platform integrations
• Create and present Architecture and Technical specifications documents
• Serve as day-to-day technical platform SME to internal and client teams
• Oversee system health and lead engineers through regular maintenance protocols to ensure compliance with organizational policies
• Work closely with project management team to manage workflow and deadlines across multiple, simultaneous platform-related projects and change controls
• Provide support to senior team members throughout project estimation and Marketing Technology roadmapping engagements, as needed
• Provide support to internal execution services team for ongoing platform and schema optimizations, as needed
• Direct technical implementation of features, as needed, is a minor percentage of overall responsibility
• Contribute to Bounteous AEP Centers of Excellence, frameworks, accelerators, and reusable delivery assets

Skills

Adobe Journey Optimizer

Hands-on experience

Data modeling

JSON

XML

HTML/MJML/CSS

Agency experience

Communication skills

Agile project management

Client-facing experience

Education

Bachelor's degree in Computer Science or related field

Tools

Adobe Experience Platform (AEP)

RTCDP

CJA

Adobe Campaign

Salesforce Marketing Cloud

Braze

Marketo

Job description

Bounteous is seeking a Platform Architect to lead high-priority platform implementation projects and ongoing support across marketing automation, journey orchestration, CDP, loyalty and offer management. This role sits in the martech platform team and interfaces with a large cross-functional group to deliver compelling digital customer experiences.

The ideal candidate will have 3+ end-to-end AJO implementations, hands-on AJO experience, and strong data modeling skills, with proficiency in