Senior CRM Platform Developer, Adobe Journey Optimizer

Fanatics Commerce; San Mateo (CA); On-site; USD 140,000 - 180,000; Full time

Job summary

Fanatics Commerce is seeking a Senior CRM Platform Developer to execute personalized marketing campaigns and lifecycle automations that reach millions of fans. In an agile marketing-led team, you will translate business challenges into scalable technical solutions using Adobe Journey Optimizer, delivering 1-1 touchpoints and measurable fan impact.

You will collaborate with stakeholders, produce clear code and documentation, and design experiments (A/B/multivariate) to continually improve

Responsibilities

• Execute personalized marketing campaigns and lifecycle automations that reach millions of fans.
• Collaborate with stakeholders and technical leads to collect requirements and coordinate development, testing, and deployment.
• Translate marketing requirements into technical solutions within Adobe Journey Optimizer to deepen fan engagement across lifecycle stages.
• Design and run experiments (A/B and multivariate) to improve fan experience and campaign performance.
• Produce clear code and documentation to enable team maintenance and future enhancements.

Skills

CRM platforms

Adobe Journey Optimizer

Marketing automation

A/B testing

Data analysis

Tools

SQL

Python

Job description

Senior CRM Platform Developer, Adobe Journey Optimizer

San Mateo, CA, United States

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Sr CRM Platform Developer will play a critical role in executing personalized marketing campaigns and lifecycle automations that bring millions of fans closer to their passion.

ROLE OVERVIEW

The Sr CRM Platform Developer is central to the execution of personalized marketing campaigns, lifecycle automations, and 1-1 touchpoints within an agile marketing-led team at Fanatics Commerce. The ideal candidate is a creative problem-solver who enjoys translating business challenges into smart technical solutions, bringing curiosity, initiative, and deep expertise in omni-channel marketing technology to deliver meaningful business impact. The Sr CRM Platform Developer delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

• Partner closely with business stakeholders and Technical Leads to collect detailed functional requirements, align on solutions, and coordinate development, testing, and deployment to production environments.
• Contribute actively within an agile marketing-led team, engaging with various levels of stakeholders to drive alignment and move work forward efficiently.
• Produce clear code and supporting documentation that enables team members to understand, maintain, and build upon developed solutions.

Fan & Customer Impact (Obsessed with Fans)

• Propose and execute end-to-end CRM solutions that bring personalized, meaningful touchpoints to millions of fans at scale.
• Design and execute A/B and multivariate experiments across content and journeys to continuously improve the fan experience.
• Translate functional marketing requirements into technical solutions within Adobe Journey Optimizer that deepen fan engagement across lifecycle stages.
• Analyze outcomes and performance KPIs to ensure campaigns and automations are delivering measurable improvements to the customer experience.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)