Senior CRM Growth & Lifecycle Marketing Leader

TOGETHXR; Atlanta (GA); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Professional development opportunities

Inclusive workplace environment

Job summary

U.S. Soccer is seeking a data-driven Senior CRM Marketing Manager to lead marketing initiatives and engagement strategies. This role involves designing campaigns that deepen audience engagement and drive retention. You will manage teams and collaborate across departments to ensure alignment and achieve business outcomes.

Ideal candidates will have 7-10 years of experience in CRM marketing, demonstrating expertise in tools like Braze and Salesforce Marketing Cloud. U.S. Soccer offers a comprehensive benefits package, a casual work environment, and a focus on professional development.

Qualifications

• 7–10 years of experience in CRM, lifecycle marketing, or marketing automation.
• Proven experience with cross-functional execution across teams.
• Expertise in CRM tools and audience engagement strategies.

Responsibilities

• Develop CRM marketing strategies aligning with organization goals.
• Manage audience segmentation and data-driven campaigning.
• Oversee execution of multi-channel marketing campaigns.

Skills

CRM strategy

Audience segmentation

Data-driven marketing

Marketing automation tools

Project management

Education

Bachelor's degree

Tools

Braze

Salesforce Marketing Cloud

Google Analytics

Job description

U.S. Soccer is seeking a data-driven Senior CRM Marketing Manager to lead marketing initiatives and engagement strategies. This role involves designing campaigns that deepen audience engagement and drive retention. You will manage teams and collaborate across departments to ensure alignment and achieve business outcomes.

Ideal candidates will have 7-10 years of experience in CRM marketing, demonstrating expertise in tools like Braze and Salesforce Marketing Cloud. U.S. Soccer offers a comprehensive benefits package, a casual work environment, and a focus on professional development.