Senior CRM & Lifecycle Marketing Manager

Ralph Lauren; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Ralph Lauren is seeking a Senior Manager, Lifecycle & Customer Marketing to evolve its CRM organization from channel silos to a connected, customer-led model across Email, SMS and App Push. You will drive planning, activation and analytics to strengthen engagement, retention and lifetime value across e-commerce, stores and outlets.

The ideal candidate has 7+ years in CRM/lifecycle marketing within DTC, fashion, or retail, with hands-on ownership of campaigns, segmentation and personalization,

Qualifications

• 7+ years of CRM/lifecycle marketing experience, ideally within DTC, fashion, luxury or retail.
• Deep expertise in Email and SMS, with hands-on ownership of campaigns, triggered programs and automated journeys.
• Strong analytical and commercial mindset, with experience using first-party data, segmentation, forecasting, testing and performance optimization.
• Ability to balance performance rigor with strong brand instinct, moving between insights, content strategy and messaging.
• Experience managing agencies and external partners, setting direction and accountability for outcomes.
• Clear, confident communicator who translates insights into actionable recommendations for senior leadership.
• Curious and proactive about CRM, customer behavior and evolving retail trends, with interest in applying AI.
• Proven ability to lead and develop teams, fostering CRM capabilities across functions.

Responsibilities

• Advance a connected customer approach across Email, SMS and App Push.
• Connect experiences across e-commerce, stores and outlets based on customer behavior.
• Translate brand moments into cohesive customer experiences across lifecycle.
• Manage integrated Email, SMS and App Push calendar across campaigns.
• Oversee campaign briefing, execution, QA and deployment with brand consistency.
• Grow SMS as a CRM channel with subscriber growth and engagement strategies.
• Build automated journeys for acquisition, engagement and reactivation.
• Partner with analytics to forecast performance and identify risks and opportunities.
• Lead test-and-learn roadmap and share insights with cross-functional partners.
• Collaborate with Creative, eCommerce, Retail Marketing, Merchandising and Planning to execute CRM programs.

Skills

CRM/Lifecycle marketing

Email marketing

SMS marketing

App Push

Data analysis

Campaign management

Leadership

Cross-functional collaboration

AI opportunities in CRM

Job description

Ralph Lauren is seeking a Senior Manager, Lifecycle & Customer Marketing to evolve its CRM organization from channel silos to a connected, customer-led model across Email, SMS and App Push. You will drive planning, activation and analytics to strengthen engagement, retention and lifetime value across e-commerce, stores and outlets.

The ideal candidate has 7+ years in CRM/lifecycle marketing within DTC, fashion, or retail, with hands-on ownership of campaigns, segmentation and personalization,